According to Caijing.com, on the China Brand Day on May 10, Yili Group's Anmuxi brand and Youcheng Entrepreneurs Poverty Alleviation Foundation jointly launched the "You You Peace of Mind Plan". The two sides announced that they would support new farmers and expand agricultural product promotion. Ways to launch long-term rural revitalization activities, and jointly help promote the brand of local characteristic agricultural products.Xuwen Pineapple will be one of the local agricultural product brands that Anmuxi will focus on cooperating under this project.
It is reported that Anmuxi sweet pineapple yogurt, a subsidiary of Yili Group, which uses Xuwen pineapple, was born at the end of last year.Through the direct-harvest mode of origin, Anmu Xiyouzhong directly purchases Xuwen pineapples with golden color and delicate flesh.After the product was well received, An Muxi immediately brought the new product to Xuwen this season, so that the new yogurt and the place of origin were "in the same frame" to achieve brand linkage.Introduce the good Chinese fruits behind the good taste of Anmuxi to consumers.According to statistics, An Muxi has directly harvested more than 600 tons of Xuwen pineapples so far.
Since the beginning of this year, Xuwen pineapples from the origin of Anmuxi have been widely recognized.On March 10, the 2022 Guangdong "Sea of Pineapples" Baiqiantiantou live broadcast and Global Buyers Conference was held in Xuwen, inviting world-renowned pineapple buyers such as An Muxi to widen the sales radius.As the youngest 20 billion brand in China, An Muxi has built a broad market reputation for Xuwen Pineapple through brand channels, bringing more possibilities to open up the global market.
In recent years, Xuwen Pineapple has attracted a group of forces like An Muxi who are committed to increasing the income of the masses through industrial development, with the brand building as the starting point, the innovative marketing model as the breakthrough, and the sound industrial system as the support. It has become the "fruit of wealth" for people's income increase and the "fruit of hope" for rural revitalization.
In the follow-up, An Muxi will also cooperate with e-commerce platforms such as Tmall to create the image of local new farmers through live broadcast and short video, and help each characteristic agricultural producing area to build regional fruit brands.
