In this year's Dalian cherry season, the full listing of cherries under the Yishujia brand of Dalian Green Sea Agriculture will be slightly delayed compared to previous years.However, according to Dong Zhiyong, the head of the company, the supply of Yishujia cherries this season will be higher than last year, and the supply period is also expected to be extended.
"In terms of planting area, planting technology and management, Green Sea has been making progress, and every year it will step up to a new level," he said."This year, the company's overall output will increase by at least one-third compared to last year, and the quality of the fruit has also improved."
Talking about the reasons for the limited output at the beginning of the season, Dong Zhiyong said that in addition to the unfavorable weather in the Dalian production area, more This is mainly because the company further optimized the variety mix last year, replacing some of Green Sea's Meizao varieties in Dalian Wafangdian Tuoshan Park with the more popular Green Sea No. 1 variety (Russian No. 8 improved variety).
"Therefore, the production in the early part of the season will be affected to a certain extent. From the beginning of May, our overall production will begin to stabilize gradually, and batches will be launched," he said."In addition, because we will have some cherries protected by rain shelters at the end of this year's production season, the overall supply cycle will be extended by about half a month compared with last year until the beginning of July."
Green Sea No. 1 has been the focus of Green Sea for many years .The developed cherry varieties and the positive feedback from the consumer market have given the company the confidence to increase production.
"Judging from the market response in recent years, the variety of Green Sea No. 1 is very popular and loved by consumers. The cherries of this variety are rich in flavor, very good in taste, and have a beautiful appearance. Therefore, we have recently This variety has been continuously expanded over the years," said Dong Zhiyong.
In the past two years, Green Ocean has deeply cultivated the C-end channel, not only running its own official flagship store online, but also promoting Yishujia cherry products on platforms such as Douyin and Xiaohongshu, which has a deeper understanding of consumer demand and market trends. awareness.This season, Green Ocean will incorporate these insights into new packaging designs.
"We see that both the trade side and consumers are more and more respecting high-quality domestic fruits," Dong Zhiyong pointed out."And of course we also hope that more consumers will learn about the high-quality domestic cherries we produce."
To this end, Green Sea has updated the packaging of cherries this year, visually highlighting design elements with Chinese characteristics.
"The new packaging not only has elements of traditional Chinese painting, but also adopts a modern Chinese design. We will gradually introduce these new packaging to surprise consumers," said Dong Zhiyong.
