The messaging service, which hasincreasingly courted business users, is one of several platforms whereFacebook-owner Meta has launched more shopping and business-focused features.
Zuckerberg, speaking at Meta"s"Conversations" event, said the offering would mean "any businessor developer can easily access our service, build directly on top of WhatsAppto customise their experience and speed up their response time to customers byusing our secure WhatsApp Cloud API hosted by Meta."
WhatsApp already has an API, or type ofsoftware interface, for businesses to connect their systems, which generatesrevenue.
Meta, which bought WhatsApp for $19 billionin a landmark 2014 deal, said that businesses would not be able to messagepeople on WhatsApp unless they have requested to be contacted.
