According to a report from Nanhai.com, on April 11, Hainan Nongken Fruit and Vegetable Industry Group and Beijing Wumart Commercial Group signed a strategic agreement in Haikou.
According to the content of the agreement, Wumart will take advantage of its supermarket resources and digital agricultural supply chain to provide Haiken Fruits and Vegetables with its nationwide retail channels, and help Hainan Agricultural Reclamation's own products and agency products to enter the national supermarkets.At the same time, it will make full use of industry resources to promote sales channels such as Metro, Chongqing Department Store and other sales channels to form cooperative relations with Haiken Fruit and Vegetable Industry Group, and further promote the sales and brand promotion of Haiken products.
"Taking this cooperation as an opportunity, we will give full play to the Group's resource advantages and state-owned enterprise background, make good use of our tropical fruit production warehouse resources in the city, and increase the guarantee of product processing, supply and circulation, so as to provide the Wumart Group Provide high-quality and low-cost products, and provide support for the cooperation of the digital agricultural supply chain between the two parties." said the relevant person in charge of Haiken Fruits and Vegetables.
The person in charge introduced that Haiken Fruit and Vegetable Fresh Supermarket (Jinmao West Road Store), a subsidiary of Haiken Fruit and Vegetable Group, was unveiled in Haikou on April 6.This year, it also plans to open 10 Haiken fresh fruit and vegetable supermarkets in the main urban area of Haikou through acquisitions, cooperative joint ventures, and self-construction.It is hoped that starting from this cooperation, the distribution of Haiken products in the country will be accelerated, and the Haiken fruit and vegetable brand will be further established.
