◎Reporter Zhang Liang
Policies to support rigid and improved housing demand have been introduced intensively in many places, combined with the promotion of housing companies and the promotion of marketing enthusiasm, resulting in marginal improvement in the sales of new houses.On June 1, the data released by the Kerui Research Center showed that the top 100 real estate companies achieved a sales volume of 454.67 billion yuan in a single month in May, an increase of 5.6% month-on-month and a year-on-year decrease of 59.4%. In the first five months of this year, the top 100 real estate companies The accumulated sales volume of real estate enterprises was 2,323.5 billion yuan, a year-on-year decrease of 52.3%.At the same time, the transaction area of commercial residential buildings in the 30 cities monitored by CRIC increased by 4% month-on-month, but was still down 59% year-on-year, which was basically the same as that in April.
Specifically, in terms of trading volume, in the first five months of this year, Country Garden, Vanke, Poly Development, Sunac China, China Overseas Land, Greentown China, China Resources Land, China Merchants Shekou, Gemdale Group, and Longfor Group’s sales volume all broke through. 50 billion yuan.Among them, the sales volume of Country Garden, Vanke and Poly Development exceeded 100 billion yuan, reaching 191.13 billion yuan, 165.18 billion yuan and 144.88 billion yuan respectively.
In May, the transaction area of commercial housing in 30 cities monitored by CRIC increased by 4% month-on-month, but still fell by 59% year-on-year.The supply of 4 first-tier cities has shrunk, and the transaction volume has dropped by 22% month-on-month, and the year-on-year decline has expanded to 50%.Transactions in 26 second- and third-tier cities stabilized at a low level, with a month-on-month increase of 9% and a year-on-year decline narrowed to 60%.
According to the research report of BOC International Securities, this week (May 21 to May 27), compared with last week, the transaction volume of new houses has increased, and the transaction volume of second-hand houses has decreased.This week, 32,000 new homes were sold in 43 cities, up 4.7% month-on-month and down 42.5% year-on-year.Among them, 20,000 new houses were sold in 17 large and medium-sized cities, an increase of 1.8% month-on-month and a year-on-year decrease of 37.8%.The number of new house transactions in first-, second-, and third-tier cities increased by 7.9%, 4.0%, and -10.4%, respectively, and the year-on-year growth rates were -54.6%, -35.0%, and -25.2%, respectively.In the remaining 26 cities, 12,000 new houses were sold this week, up 9.8% month-on-month and down 48.8% year-on-year.
Under the trend of industry adjustment, many real estate companies choose not to disclose their annual sales targets for 2022, or take the initiative to lower their annual sales targets."Up to now, only more than 10 listed real estate companies have publicly disclosed their annual sales targets for 2022, and the number has dropped sharply from about 40 in previous years." Zhu Yiming, director of corporate research at the Kerui Research Center, said that although annual sales will be publicly disclosed in 2022 There are not many real estate companies targeted, but through the target setting of these companies, it is also possible to explore the overall sales performance expectations of large-scale real estate companies.First of all, from an overall perspective, the median target growth rate of all listed real estate companies that publicly disclosed their annual sales targets in 2022 is only 2%, a significant drop from previous years.Secondly, the target setting of different companies also diverged. Except for a few companies whose targets were slightly improved, most companies' sales targets were lowered to varying degrees.
Even so, the actual sales performance of real estate companies is still less than expected.Data show that among the large-scale housing companies that publicly disclosed their annual sales targets, most of them achieved a target completion rate of less than 30% by the end of May, and nearly half of them were even less than 25%.The completion rate of most companies' goals in the first five months was significantly lower than that of the same period last year, and the target completion rate of some companies dropped by more than 15 percentage points compared with the same period last year.
It is worth noting that various localities are making frequent efforts to introduce policies to support rigid and improved housing needs, and the reasonable financing needs of housing enterprises are gradually being met.On May 16, the first private housing enterprise credit protection certificate in the exchange market was officially launched on the Shenzhen Stock Exchange.On the same day, Chongqing Longfor Enterprise Development Co., Ltd. and Midea Real Estate Group Co., Ltd. respectively announced that they would issue corporate bonds on the Shanghai Stock Exchange.China Securities Finance Corporation Limited will jointly create credit protection tools with the lead underwriters CITIC Securities and Guotai Junan Securities through the private enterprise bond financing support plan to facilitate the smooth issuance of the two tranches of bonds.Since then, real estate companies such as Country Garden and Seazen Holdings have also announced financing plans to issue corporate bonds or medium-term notes.
On May 29, the Shanghai Municipal People's Government issued the "Shanghai Action Plan for Accelerating Economic Recovery and Revitalization", many of which are closely related to the real estate industry.The action plan is clear, promote the healthy development of real estate development and investment, establish a green channel for the pre-approval of real estate projects, and launch a new batch of market-oriented new commercial housing projects in a timely manner.The payment of urban infrastructure supporting fees for newly started residential projects can be postponed for 3 months.Improve real estate policies to support rigid and improved housing demand.
Yang Kewei, deputy general manager of Crane Research Center, said that under the background of increasing the frequency and intensity of local relaxation policies, the real estate market is expected to gradually recover, but urban differentiation is intensifying.With the effective control of the epidemic and the superimposition of the half-yearly performance of real estate companies, the supply efforts will increase. June will be an important node to verify the market quality of each city and set the tone for the market in the second half of the year.
