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"Is this 7-11 advertising really okay?"
Recently, an advertisement of the well-known convenience store chain 7-11 with the words "She's not drunk, she has no chance" has caused heated discussions.Some netizens questioned: "lost body lemon tea?"
On June 7, two topics, "7-11 stores were fined for selling expired food for 36.2 yuan" and "7-11's license was revoked for selling expired food" both appeared on the hot search.It is reported that 7-11 has been fined several times for food safety issues before.
The slogan "She's not drunk, she has no chance" was accused of brushing the edge
A netizen posted a real picture of a mini wine shelf in a convenience store on a social platform. The shelf was full of wine, and the advertising board above said: "She is not drunk, she has no chance."The picture shows the mini wine being added to the lemon tea drink.
Netizens called the 7-11 advertisements vulgar.Image source: Internet
The netizen questioned, "You can drink it with wine, but this slogan is outrageous even when I see it."
Some netizens also said after seeing the news: "There has been public opinion on the Internet because of the issue of edge balls. Don't the merchants know? If you still do it, the penalty is too low or even no penalty. It's just a wave of popularity."
On the afternoon of June 7, Jiupai News contacted the official 7-11.A staff member told reporters that the company's advertising review is very strict, and the finished products are in compliance with the advertising law.Therefore, whether the advertisement is really a promotional image of a 7-11 store needs to be further confirmed.After verification, she said that she has confirmed with all of its authorized stores, and no relevant advertisements have been posted, and so far, no content posted by netizens has been found.
According to Sina Weibo @Boss Lianbo news, on June 7, 7-11 customer service said that the store advertisement did have this sentence.The store staff involved said that the advertisement has now been removed.
Sold 36.2 yuan of expired vegetable dumplings and was fined 100,000
On the same day, two topics, "7-11 stores were fined for selling expired food for 36.2 yuan" and "7-11's license was revoked for selling expired food" were both on the hot search.
A reporter from Beijing Business Daily learned from the national enterprise credit information publicity system that a 7-11 Beijing Tongzhou store had its license revoked for selling expired food, and was fined 100,000 yuan, and was not allowed to apply for a food production and business license within five years.
According to the administrative penalty decision, on March 15, 2022, law enforcement officers conducted an on-site inspection of the store, questioned and investigated the store staff, the store manager and the store clerk confirmed the authenticity of the video and the sale of food beyond the expiration date.At the same time, the store also sold 2 expired handmade golden vegetable balls and 8 expired handmade sauce meat buns on March 1 this year, with a total illegal income of 36.2 yuan.
In response to this matter, a reporter from Beijing Business Daily contacted 7-11 Beijing Company, and its relevant personnel told the reporter of Beijing Business Daily: "We have a duty to ensure food safety. We have paid the fine as soon as possible and strictly followed the inspection requirements of relevant departments. Implementing rectification will prevent such incidents from happening again.”
In fact, 7-11 has been fined many times for food safety issues before, and there are frequent loopholes in the most critical food safety aspects.The analysis pointed out that, whether it is a direct operation or a franchise store, brand licensors should continue to optimize the standard system and supervision and management system, increase punishment, and increase the cost of violations and violations.
Food safety problems recur
Convenience stores seem to have a high degree of uniformity, but food safety problems recur repeatedly.On March 15 this year, in the 7-11 Liangmaqiao store, there were hot drinks that were overdue for 13 days and continued to be sold after the sign was exchanged, the containers containing the ingredients for oden were placed on the trash can, and the disposable cup lid was next to "cockroach stickers", etc. The phenomenon was fined 100,000 yuan by the Beijing Chaoyang District Market Supervision and Administration Bureau.The relevant person in charge of the 7-11 convenience store said in an interview with a reporter from Beijing Business Daily that the above-mentioned stores in question were franchise stores.
In January last year, a video of "Rosen convenience store kanto boiled off the ground and then sold" quickly went viral on the Internet. The video showed that some consumers saw sausages in the kanto boiled off in the Lawson convenience store in Gaobeidian, Beijing. After it was on the ground, the store staff washed it with water and put it back into the pot to continue selling.Subsequently, Lawson (Beijing) Co., Ltd. issued a statement saying that the store involved has been closed for rectification and a special team has been established to investigate.
Wen Zhihong, the person in charge of the chain operation, believes that franchise stores are independent civil entities. When franchise stores violate the rules in food safety operations, the main responsibility lies with franchise stores.However, as a leading company in the convenience store industry, 7-11 will have a great negative impact on the entire brand once such problems occur.
How to keep the bottom line of food safety is the primary issue that many convenience stores need to think about.Hu Chuncai, an expert in the retail industry, pointed out that such problems may occur in both direct-operated stores and franchised stores. To prevent such problems, companies or franchisees must bear higher mistakes.
Source丨Beijing Business Daily (reporter Zhao commented on Zhao Chi), Jiupai News, Sina Weibo@BeijingTime, Sina Weibo@Boss Network
Image source丨Beijing Radio and Television Life Channel's "This Moment of Life" video screenshots, Beijing time video screenshots, boss hookup video screenshots, Weibo screenshots, national enterprise credit information publicity system screenshots, etc.
