Financial Associated Press, June 13 (Editor Liu Rui) On Sunday, Eastern Time, the streaming media giant Netflix (Netflix) announced that the second season of the previously global hit "Squid Game" will return.
Netflix officially announced the news on Twitter, and then "Squid Game" writer, director and producer Hwang Dong Hyuk wrote in a fan letter: "It took us 12 years to make "Squid Game" number one. season brought to life, and it took 12 days for it to become the most popular Netflix series of all time. As writers, directors and producers, we have a huge shout out to fans around the world, thank you for watching and Love our show...join us again for a brand new season."
The first "Squid Game" was released in September 2021, and it has become the most popular TV series in the world.In the first 28 days of its launch, the TV series received 111 million views worldwide, ranking first in the history of Netflix.
Due to the worldwide popularity of "Squid Game", Netflix's stock price rose sharply in the fourth quarter of last year, and in mid-November, it exceeded $700, setting a record high for the stock.
However, since the beginning of this year, with the setback of U.S. stock growth stocks in the environment of the Fed’s interest rate hike, coupled with the weak growth of Netflix’s paying users (even the first negative growth in a decade in the first quarter), Wall Street investment banks have downgraded Netflix’s ratings, and Netflix’s share price has also fallen rapidly. , experienced a "knee cut".As of Friday, Netflix's stock has fallen 69% so far this year.
Netflix's stock price trend over the past five years
In April, Netflix reported its first user drop in 10 years, and layoffs were announced soon after.In order to save money, Netflix's production budget has also been tightened almost across the board, which may cause some difficulties in the production of the second "Squid Game".
Netflix did not reveal when the new season will air.Previously, director of "Squid Game" Huang Donghyuk revealed in an interview that the next season of "Squid Game" is expected to be launched at the end of 2023 or 2024.
Will the return of the second part of "Squid Game" become an opportunity for Netflix to turn around?It is worth waiting and seeing.
