Recently, both Beijing and Shanghai have released the public lists of the latest batch of "specialized, specialized, and new" enterprises.
Eight educational companies in Beijing have been selected into the new batch of "specialized, refined and new" enterprises, among which TAL's subsidiary "Eduohuida Education Technology (Beijing) Co., Ltd." (hereinafter referred to as Eduhuida) and New Oriental's The subsidiary "Beijing Layout Future Education Technology Co., Ltd." (hereinafter referred to as Layout Future) is listed.
In Shanghai, 7 education companies were selected as "specialized, refined and new" companies. Among them, Shanghai Wangban Education Technology Co., Ltd. is a subsidiary of Longsoft Group, an A-share listed company; while Shanghai Action Education Technology Co., Ltd. is an A-share listed company. Company, known as "the first share of management education".
According to incomplete statistics, since 2020, nearly 30 education companies in Beijing have been selected into the list of "specialized, special and new"; about 20 education companies in Shanghai have been selected into the list of "specialized and new", including Only Education and Action Education. Other A-share listed companies and subsidiaries of some listed companies; there are also educational companies that have experienced multiple rounds of financing, such as Xiaoyang Education and “Three Lessons”.
Why are education companies frequently selected for the "Specialized and New" list, and what is the value of the selected list for institutions?
"Specialized, Specialized and New" for Educational Enterprises
Although the criteria for being selected as "specialized, refined and new" vary from place to place, the directions are generally similar, that is, not only basic financial indicators such as company revenue, profit, financing, and valuation are considered, but also the number of authorized intellectual property rights, the market Popularity and other "technical indicators".
For example, Beijing has requirements on corporate innovation capabilities:
Shanghai, on the other hand, has requirements on the "four modernizations":
A researcher of the New Third Board of a securities firm in Beijing told Blue Whale Education that, taking Beijing as an example, the declaration of "specialized, refined and new" companies can be self-recommended, which has given many B-end and G-end companies that provide smart education services a consistent It is a way for the secondary market to show, and it may receive policy support in the future.Especially after the "double reduction", some educational institutions listed in the United States are on the verge of delisting, and being selected as "specialized and new" represents the recognition of the market and the industry, and can also boost the current primary and secondary markets for the education industry. confidence.A person in charge of the strategy department of a Beijing-based enterprise that has been selected as a "specialized, refined and new" company said that after being identified as "specialized, refined and new", the Economic and Information Bureau, the park management committee and other institutions often conduct online and offline training , some guidance on financing and listing will be specific to special support policies, and will also help to contact investors.
Blue Whale Education noticed after sorting out the selected "specialized, special and new" educational companies, the main business of these educational companies is almost concentrated on the three major tracks of smart education, vocational education, and quality off-campus training.Moreover, the eight companies selected for the third batch of "specialized, refined and new" companies in Beijing in 2022 are all "educational technology" companies, which seem to reveal the main development direction of the future education industry.
For example, the New Oriental subsidiary selected this time is "laying out the future". In June last year, Beiqi invested 50 million yuan to establish Oriental Innovation and Technology, and proposed a package of solutions for providing technological innovation education for the B-end and G-end. At the same time, he also invested in the establishment of a chip manufacturing company.Yiduhuida is one of TAL's high-tech entities, operating an educational information and resource sharing platform Parent Help App.Beijing Fangcao Education is a subsidiary of Beijing Publishing Group. Its main business can be understood as providing quality education courses and services to preschool institutions.
The development direction of the above selected enterprises is exactly in line with the development trend of the education industry turning to hardware, intelligence, vocational education and quality education in the post-"double reduction" era.
Education informatization - the best entry point
Further subdividing the institutions selected as "specialized, refined and new", it can be clearly seen that education informatization solution providers have a place.
For example, Xiaoyang Education, which was selected as Beijing's "specialized, refined and new" at the beginning of this year, has outstanding technology in the planning of shift-based and class-setting, and is an emerging force in the construction of smart campuses in China. Teachers and students provide smart education services.
Shanghai Langying Education provides online English test, assessment and other teaching services to K-12 students through the research and development of natural language processing systems and artificial intelligence technology. Currently, it provides SaaS technology for education authorities and schools within the system, according to its official website. According to the introduction, last year, it also successfully won the bid for the Shanghai Education Examination Institute's high school entrance examination foreign language listening and speaking test scoring service project.
According to the incomplete statistics of Blue Whale Education, there are also the following "specialized, special and new" enterprises in the north and Shanghai, all aiming at the track of education informatization:
A marketing director of an education company told Blue Whale Education that after the "double reduction", public schools need to replace extra-curricular tutoring institutions and online education institutions. From the education department to the school, more content, software and hardware, management will be introduced Most of these resources and solutions are purchased by the government or schools. In addition, the unit price of ToG and To B tracks is very high, and they are stable and difficult to be replaced. Therefore, the current education informatization track has become a A new blue ocean for the education industry.
In recent years, the national education informatization funding has continued to increase. In 2020, my country's education informatization funding reached 343.1 billion yuan, an increase of 22.7 billion yuan compared with 2019, a year-on-year increase of 7.08%.Taking the K12 stage as an example, in 2021, my country's primary and secondary education informatization investment will reach 163.4 billion, a year-on-year increase of 9.1%. According to iResearch, the investment in my country's primary and secondary education informatization will remain at around 9% in the next few years. High growth rate:
iFLYTEK also confirmed this in its communication with investors at the beginning of the year: "New education infrastructure is now using special bonds to increase investment, and now the planning of special bonds in many places is gradually clear. Some time ago, the Ministry of Finance issued advance notices to provinces The maximum amount of special debt is 2.19 trillion yuan, of which education is the top three expenditures."
It can be seen that when "specialized, special and new" enterprises promote the transformation of education informatization, they have sufficient financial support and respond to the huge needs of schools and education departments. It is not surprising that institutions are flocking to the shortlist.
"Specialization and specialization" to help the new infrastructure of education?
In recent years, the national education system and schools have achieved software and hardware upgrades and the popularization of smart campuses. It is also indispensable for these leading "specialized, special and new" enterprises to contribute to the new education infrastructure and provide students and teachers with intelligent solutions. tool.
However, in practice, there is a common misunderstanding of thinking - limiting the "new educational infrastructure" to equipment and technology, while ignoring the people and organizations that use them.Therefore, the "specialized and special new" enterprises to help the new education infrastructure, not only in the hardware, the greater test lies in the implementation of the behavior and system level, and connect with the real users - students.
A product manager of an education company said that his company was also rated as "specialized and new". As a practitioner, he is not worried about whether the technical level of "specialized and new" educational companies can keep up, because education The application of technology in the industry is not difficult, and the ability to directly purchase other technology suppliers can be transformed. Now, it is more necessary to check the logic, interaction and compatibility of products layer by layer.In the past, when helping new education infrastructure, people tended to focus more on management and efficiency rather than experience in product development; after the “double reduction”, since local education systems and schools have to fill educational institutions, the products must be easy to use and let go. Teachers and students are willing to use it, and they must pay attention to the design details and the processing of students' needs.
In addition, the person also believes that being recognized as "specialized and special new" by various places is just an introduction. In the future, the country wants to support 1,000 specialized, special and new little giants to go public, and companies in the education industry can continue to be selected as "specialized, special and new little giants" ”, and continuing to run out of listed companies is the key.
Blue Whale Education has observed that in addition to "specialized and new" companies, leading companies in the industry such as Homework, Netease Youdao, Yuanfudao, Master Education, and Squirrel AI have successively released smart education products to help new education infrastructure.In the future, it is hoped that more enterprises will lay a solid foundation for the new education infrastructure under the drive of the atmosphere of "specialization, specialization and innovation".Let the education market after the "double reduction" continue to develop in a healthy way.
