Securities Times reporter Zhuo Yong
With the successful delivery of the first wave of goods, major merchants are busy preparing for the second wave of this year's 618 promotion.
This year's 618 promotion is coming soon. The reporter learned from the domestic express delivery industry that the overall express business volume during the 618 promotion remained at the same level as the same period last year, or even slightly higher.With the improvement of the epidemic situation, the industry expects that the previously suppressed consumer demand will be released in a concentrated manner, and this year's collection and delivery volume will increase steadily.
The reporter learned from multiple express companies that in order to cope with the increase in express business volume during the 618 promotion period, express companies have reserved manpower in advance, increased transportation capacity, and dispatched logistics resources. A lot of work has been done in terms of efficiency.
half of the couriers
Business volume has increased
With the effective control of the epidemic in many parts of the country, the epidemic in Shanghai has gradually stabilized, and express delivery in many areas has resumed normal delivery, which has further accelerated the turnover rate of express delivery.On June 6, the China Express Logistics Index released by the China Federation of Logistics and Purchasing in May was 99.3%, up 6.4 percentage points from the previous month.On the whole, the business volume indexes of express logistics in May all rebounded.
At the same time, the consumer demand previously suppressed by poor logistics has also been further released.According to data from the State Post Bureau, during the Dragon Boat Festival this year, the national postal express industry collected about 940 million express parcels, an increase of 17% compared with the same period last year; about 970 million express parcels were delivered, an increase compared with the same period last year. 13.1%.
The reporter learned from many domestic express companies that since May this year, the domestic express business volume has gradually recovered.Especially since June 1, Shanghai has fully resumed normal production and life order, and major express delivery companies have begun to resume operations. It also coincides with the "618" e-commerce shopping festival, and express delivery companies are "full speed ahead".
"Our piece volume is expected to grow steadily, because the epidemic situation is gradually improving, and the consumer demand that has been suppressed for two or three months may be released in a concentrated manner." The relevant person in charge of Jitu Express said in an interview with a Securities Times reporter that at present, Over 95% of Jitu Express outlets nationwide have resumed operations.Before the start of 618 this year, Jitu Express planned the train line and sorted out the demand for transportation resources according to the business volume forecast data, and arranged transportation plans for various situations in advance.
Cainiao responded to the reporter's interview and said that compared with last year, this year's 618 logistics is more stable and rapid.As of 12:00 noon on June 1, the number of signed orders for Cainiao direct delivery increased by 35% compared with the same period in 618 last year.A set of data from Debon shows that it is expected that the total number of votes in Debon during the promotion period will be more than 67 million, a year-on-year increase of about 14.7%.Among them, the peak will be reached from June 16th to 19th, and it is expected to reach about 3.18 million votes in a single day.
Express logistics information service provider Express 100 presented reporters with the "2022 Express Delivery Service Survey during 618 Period" for the courier group. The results show that nearly 60% of the couriers said that compared to usual, the express delivery in their area Compared with the same period last year, half of the couriers said that the express delivery volume in their area has increased, and 22.5% of the couriers said that compared with the same period last year Flat, but also 27.5% of couriers said they were less than last year.When asked about the courier companies with the largest express orders, the couriers interviewed believed that the top three express companies with the largest orders were Jitu, JD.com and SF Express.
Merchant separate warehouse processing goods
Stabilize the rhythm of logistics and distribution
When the express delivery industry is fully preparing for the peak of orders, merchants are also busy scheduling goods and ensuring smooth transportation.According to the reporter's understanding, due to the impact of the local epidemic, many e-commerce merchants have encountered difficulties in the single-warehouse delivery model. The interruption of logistics not only caused a backlog of orders, but also led to a series of after-sales problems such as reduced user satisfaction.Therefore, merchants have begun to know more about taking precautions and sub-warehousing the goods in order to eliminate logistics blockages.
"In order to ensure the delivery efficiency during the 618 period, we have selected multiple express companies' warehouses in different regions to pick up the goods. After consumers place an order, they will receive the goods sooner." A sweeping robot in Guangdong The relevant person in charge of the company said that this approach, on the one hand, can improve the consumer experience of consumers, and on the other hand, can effectively eliminate the impact of logistics blocking points on the transportation of goods.
Zou Tianhai, head of Britannia's Tmall channel, also said in an interview that before the 618 promotion, the company sent the goods to Cainiao's warehouse in advance in order to better fulfill the delivery service, thus ensuring the first wave of 618 promotion. Promote 90% delivery coverage in Shanghai area.In addition, a Tmall beauty equipment merchant was unable to ship during the epidemic in Shenzhen in March this year. After communicating with Cainiao, it shortened the distance between the warehouse and the market by opening the Cainiao warehouses in Jiaxing and Tianjin, sharing the risk and reducing the time limit for performance. increased by nearly 30%.
Cainiao told reporters that during 618 this year, Cainiao upgraded its supply chain services based on its previous experience and the current epidemic situation, and launched a nationwide warehouse-cutting and re-warehousing service on the warehouse side to solve the unstable factors of merchants’ single-warehouse shipments nationwide, and has a nationwide presence. On the basis of the tens of millions of square meters of warehouses in 21 cities, millions of square meters of rookie warehouses and surrounding warehouses are added as flexible deployment warehouses.
In the face of the changes of 618 this year, SF Express, on the basis of the mature "extremely efficient front-loading" and "extreme contract performance" service guarantees honed in previous years, has provided a "pre-warehouse network for loading and unloading warehouses" for many cooperative brands. The combination scheme of configuration + "extremely efficient service driven by the warehouse" makes the products closer to consumers and realizes multi-level and hierarchical contract performance services.
Courier companies take multiple measures
Guaranteed fast delivery
After a long wait during the epidemic, many consumers are a little worried about the logistics speed of online shopping.In response to consumers' demand for delivery speed, express delivery companies have adopted a "multi-pronged approach" to ensure that goods are delivered to consumers as quickly as possible.
"We came together this morning and found that 10 of the 13 orders paid for last night have already been shipped." Ms. Hua, a consumer in Shanxi, said, "I was worried about the logistics speed of 618 this year, but now it seems to be no problem." According to Cainiao According to the introduction, this year, on the basis of the original "pre-sale speed delivery", Cainiao supply chain launched the "pre-sale speed-up + pre-sale lead-up + pre-package pre-processing" big promotion pre-processing combination, which can realize the core city Bulk parcels are delivered in minutes, hours, and half a day, greatly improving efficiency.
"Basically, on the morning of June 1, more than 90% of the orders placed on our site have completed the final payment, and the delivery will start immediately. If the order volume is large, we will complete the delivery by the evening at the latest." The head of the rookie directly sent to Hangzhou Wantang Station told reporters.The relevant person in charge of Cainiao Direct Express told reporters that in the first wave of 618 promotions this year, both the overall contract fulfillment rate and the rhythm of signing receipts were better than last year.
In an interview with reporters, SF Express also stated that this year, SF Express has adopted a combination of three methods of “segregated warehouses + direct delivery + extremely efficient pre-order” to ensure timeliness and safety.In order to cope with the surge in business volume during peak periods, SF Express plans to add 54 freighter routes from May to June; in terms of land transportation, it has invested more than 60,000 trunk lines and 270,000 branch lines; Guangzhou, while increasing the temporary front-line collection and delivery, also linked the local city to expand capacity support.
In addition, during the 618 pre-sale period this year, STO launched eight major measures, including accurate prediction, pre-sale speed delivery, and speed collection, to provide high-quality express services for front-end merchants and end customers.JD Hourly Shopping and JD Daojia provide instant retail services of “online ordering, store delivery, and the fastest delivery of goods in hours and minutes”.According to the fastest delivery records provided by a number of express delivery companies, the reporter can already achieve minute-level delivery, and half-day delivery and next-day delivery are also more common.For example, SF Express achieved the fastest delivery record of 8 minutes, and JD Daojia achieved the fastest delivery record of 13 minutes.
【Editor: Shao Wanyun】
