Yangcheng Evening News reporter Lin Xi
At the beginning of this year, there was a lot of rumors about Geely Auto and Meizu, but both sides kept silent.Now, the "scandal" has come true and the veil has finally been lifted.On June 13, the State Administration for Market Regulation released the public announcement of the case of Hubei Xingji Times Technology Co., Ltd. (hereinafter referred to as "Xingji Times") acquiring the equity of Zhuhai Meizu Technology Co., Ltd. (hereinafter referred to as "Meizu Technology").According to the public information, Xingji Times has signed an agreement with Meizu Technology and the shareholders involved in the transaction, and Xingji Times plans to acquire 79.09% of the shares of Zhuhai Meizu.
Why does Geely take a fancy to Meizu?
Meizu, who has been silent for a long time, has once again entered people's attention because of the "gossip" with Geely.In recent years, Meizu mobile phones have gone downhill, and the market share is extremely low, almost negligible.Why did Li Shufu take a fancy to it?
Interestingly, regarding the acquisition, Meizu and Xingji Times sent the same response to the Yangcheng Evening News reporter, saying: "Recently, Xingji Times, led by Mr. Li Shufu, has signed an agreement with Meizu Technology on strategic investment. The transaction still needs to go through the approval procedures of the relevant regulatory agencies, and the details of the transaction are still under negotiation. I believe that Meizu will take this strategic investment as an opportunity to create a better future. Thank you for your attention, and we will share the details with our media friends at the opportunity. ."
The parties did not disclose the transaction price.After the completion of this transaction, Meizu founder Huang Xiuzhang's shareholding in Zhuhai Meizu will be reduced to 9.79%, and Taobao China will withdraw from the shareholding and control of Zhuhai Meizu.The acquirer, Xingji Times, will hold a 79.09% stake in Zhuhai Meizu and gain sole control over Zhuhai Meizu.As we all know, in recent years, IT manufacturers such as the Internet have entered the automotive industry one after another, which has made traditional car dealers restless.The reporter learned that in the eyes of Internet and mobile phone manufacturers, new energy vehicles are large mobile phones with four wheels. Lei Jun, founder of Xiaomi Group, also expressed a similar view.Therefore, "Huawei Auto", "Baidu Auto", "Nezha Auto" and other IT Internet car-making emerge in an endless stream.
However, of course, car manufacturers do not want to hand over their car-machine systems to others.Li Shufu, chairman of Geely Group, also does not want to see such a situation.According to public reports, Li Shufu once said that he would invest 10 billion yuan in the field of mobile phones.Li Shufu bluntly said that mobile phones can link the Internet of Vehicles and satellite Internet to create rich consumption scenarios, strengthen the ecosystem, and provide users with a more convenient, smarter, and interconnected multi-screen interactive life experience.
Therefore, some people in the industry pointed out that Meizu's software system can play a complementary role in the software that traditional car manufacturers may have shortcomings, which will be a supplement to the capabilities of Xingji era.The mutual empowerment between mobile phone functions and smart cockpits is also a way for Meizu to save itself.
Enclosure New Energy Vehicle Era
Data show that in 2021, my country's new energy vehicle industry will develop rapidly, with sales of 3.521 million vehicles, ranking first in the world for seven consecutive years, with a market share of 13.40%.Zhang Yi, CEO of iiMedia Research, said that today's smart cars are not simply means of transportation, but an integrated technological interactive product.The development of the car machine benefits from the rapid development of the software system, which can promote the improvement of the technology level of the smart cockpit, and the level of the smart cockpit determines the competitiveness of the smart electric vehicle.
Under the wave of IT and Internet companies entering the market to build cars, it has also brought a lot of pressure to traditional car companies. It is not easy for Geely to build an ecosystem of the Internet of Everything.Some people believe that after Xingji Times completes the acquisition of Meizu in the future, it remains to be seen which way the two parties will cooperate and whether they can break out of the siege.
Zhang Yi said that both mobile phone and Internet companies are working hard to build their own ecosystems, not only to realize the interconnection between smart homes, but also to realize the coordination of smart cars and machines.This is a huge cake, and the giants don't want to let it go.
The China Automobile Association and other agencies predict that the production and sales of new energy vehicles in my country is expected to exceed 5 million in 2022, and the sales target of 5 million new energy vehicles in 2025 will be completed ahead of schedule, which also shows that the rapid development of new energy vehicles in my country will far exceed expectations. .
【Editor: Peng Jingru】
