On June 23, 2022, a special promotion meeting for "Happy Moutai 1935" was held in Changsha. The 1-hour "Moutai 1935" special subscription activity for Longmen·Happy Meeting" pays tribute to the youth, wishes all the students, and hopes that every college entrance examination student will be able to "jump the dragon gate" and open a new life path.
"Moutai 1935" originates from the allusions that the products produced by the predecessor of the Moutai Distillery, Shaofang, won special prizes at the material exhibitions of the southwestern provinces in 1935. The wine body design continues the unique and timeless and subtle style characteristics of Moutai, which highlights the Elegant and delicate smell, mellow and meticulous taste, on the whole, the body, color, aroma, taste and style are organically unified and harmonious.
At the same time, "Moutai 1935", as the main product in the price band of Maotai liquor, is also the first Maotai liquor on the digital marketing platform of "i Moutai". It has been very popular since the launch of "i Moutai". Coinciding with the special subscription time, the guests actively subscribed on the spot.
He Bin, manager of Hunan Province of Guizhou Moutai Moutai Wine Marketing Co., Ltd., said in his speech that Maotai Moutai Wine Marketing Co., Ltd. is based on the brand positioning of "Moutai Moutai·Shared Products" to realize the beautiful vision of "Moutai Moutai·Every Family Sharing" As the goal, always adhere to the market as the center, meet the needs of consumers, and achieve high-quality development. "Moutai 1935" is a "gift of ingenuity" that Kweichow Moutai dedicates to consumers. I am very happy to gather here with the guests at "Moutai 1395" to experience the beauty of midsummer and the charm of sauce.
"Moutai 1935" adopts the dignified and festive Chinese red in the packaging design, which means meeting with joy and beauty. In the hearts of Chinese people, red is always associated with happy events. Whether it is a traditional festival with joy and auspiciousness, or the eight joys in life that warm people's hearts, they are all simple people's affectionate yearning for a better life.
"A collection of the spirit of heaven and earth, Taoism is natural; attention to detail, originality; a long history and a profound culture." Gong Yigui, manager of Hunan Province of Kweichow Moutai Sales Co., Ltd., gave a toast, and invited the distinguished guests to raise a glass to pay tribute to the good life.