On June 28, Yu Minhong, founder of New Oriental, posted on his personal WeChat account that Oriental Selection will build a three-dimensional sales platform. In addition to Douyin, other platforms will be considered, and even self-built platforms will be considered.It will also build its own product system to produce more Oriental selection brand products.
Image source: "Lao Yu Gossip" WeChat public account
Education is still the main direction
Yu Minhong emphasized that the selection of Dongfang was so lively that everyone thought that New Oriental was only doing agriculture.In fact, the main thing New Oriental does is education, and education is the main business of New Oriental.
In terms of education, Yu Minhong pointed out that New Oriental is striving to deploy the following business areas: a quality education system and product system for primary and middle school students to help children grow up in an all-round way; a learning system and consulting system for people studying abroad; a system for college students Various examination training and professional development training systems; software and hardware development systems for smart education.
Yu Minhong pointed out that New Oriental is building the third platform, which is an educational communication platform, which is called the New Oriental live broadcast room.It is hoped that within a year, it will become a platform for knowledge dissemination in the field of education.
Yu Minhong also pointed out that his personal Douyin fans have exceeded 10 million.Personal live broadcasts usually do several things: the first is the introduction and explanation of excellent books; the second is personal lectures on topics, such as Su Dongpo, etc.; the third is to find excellent people to talk to.In addition, some life communication will be done, including travel.
The stock price has fallen sharply recently
According to public information, Oriental Selection (Beijing) Technology Co., Ltd. was established on December 7, 2021.On December 28, 2021, the live broadcast room of New Oriental's "Oriental Selection" landed on the Douyin platform.On June 10, 2022, the topic of "New Oriental Anchor" was on the Weibo hot search list. On that day, the number of viewers in the Oriental Selection live broadcast room reached 9 million, and the GMV reached 14.86 million yuan.In just a few days, the number of fans of the "Oriental Selection" Douyin account exceeded 10 million.
Judging from the performance of New Oriental Online's stock price, the cumulative decline since June 17 has exceeded 40%.As of June 28, the company's share price closed at HK$16.84 per share, down 0.24%.
Before that, the stock price of New Oriental Online once climbed to HK$33.15/share on June 16.
The research report released by China Merchants Securities on June 17 shows that the current valuation of New Oriental Online needs to correspond to a daily average GMV of nearly 30 million yuan and a price-earnings ratio of 35 times for the live streaming business. This extrapolation assumption is too radical, so the rating is downgraded to medium. sex.
CITIC Securities stated in its report on June 19 that Dongfang Selection has basically established an operational inflection point and has the ability to further expand on a large scale. In the future, it depends on its supply chain management and control capabilities.However, due to an inflection point in the business of New Oriental Online in the short term, the stock price has risen more from the bottom, and there is a risk of falling back.
As the stock price rose, many well-known shareholders of the company began to reduce their holdings of New Oriental Online, and the most concerned is the reduction of Tencent Holdings.
According to the Hong Kong Stock Exchange, Tencent Holdings sold 35.6125 million shares of New Oriental Online on June 15 at an average price of HK$9.6168, and sold 38.9914 million shares on June 16 at an average price of HK$9.6755.This time, Tencent cashed out HKD 342 million and HKD 377 million respectively, with a total cash out of over HKD 700 million.
(Editor in charge: Guan Jing)
