On June 30, under the leadership of the China Cultural Industry Association, nearly 30 institutions jointly launched the "Digital Collection Industry Self-discipline Development Initiative" in Beijing. The specific content includes that the platform should have corresponding qualifications according to law, ensure the safety and control of blockchain technology, and adhere to the real-name system. Wait.
Since the second half of last year, digital collections have emerged and become a new wind vane in the cultural and creative industry.However, behind the prosperity, some companies lack the awareness of risk control and hype the prices of digital collections, causing local chaos.
On June 30, under the leadership of the China Cultural Industry Association, nearly 30 institutions jointly launched the "Digital Collection Industry Self-discipline Development Initiative" (hereinafter referred to as the "Initiative") in Beijing. Opposing hype and improving access have become the core consensus for high-quality development of the industry. .
There are fourteen articles in the "Initiative", the specific contents include that the platform should have corresponding qualifications according to law, ensure the security and controllability of blockchain technology, adhere to the real-name system, strengthen the building of intellectual property protection capabilities, resolutely resist the prevention of financialization and malicious speculation, and advocate rational consumption. Wait.
It is reported that this is currently the most extensive self-discipline development normative initiative in the digital collection industry.Participating parties include professional institutions and associations in the cultural and tourism industry, cultural central enterprises, IP institutions, and Internet technology companies such as Ant, Tencent, Baidu, and JD.com.
From "risk prevention" to "fire control"
Since the beginning of this year, various digital collection platforms have sprung up, attracting countless fans.According to incomplete statistics, there are currently more than 500 digital collection platforms in China.Among them, some platforms provide consignment transaction services for digital collections. The starting price of tens of yuan is smashed to tens of thousands of yuan, and finally it is in the hands of consumers because no one takes the order.
"Anti-hype risk" has become the main action for the development of the digital collection industry.On April 13, the China Internet Finance Association, the China Banking Association, and the Securities Association of China jointly issued the "Proposal on Preventing NFT-related Financial Risks", which put forward suggestions for preventing security risks such as NFT speculation, money laundering, and illegal financial activities.
Almost at the same time, Internet platforms such as WeChat and Alipay raised the threshold for digital collection platforms, standardized and rectified public accounts and small programs that hyped and sold digital collections for the second time, and delineated red lines for digital collection transactions. This transaction and virtual currency transaction are classified as violations.
During this period of time, the digital collection platform WhaleTrack continued to crack down on and publicize violations to strictly prevent financial speculation.
Whale Scout said that it does not support any form of resale of digital collections.According to the regulations, users who have purchased and owned digital collections for 180 days can initiate a transfer to other real-name users. In order to prevent speculation, the recipient can initiate a transfer after receiving the digital collection for 2 years.
At present, platforms such as Ant Whale Scout, Tencent Magic Core, and Baidu Xiyang do not support secondary transactions in terms of product design, insist on real-name authentication, set up a screening mechanism for distribution content, etc., and have erected a security firewall to prevent and control risks. to a certain effect.
If the first stage is "risk prevention", then the "Code" led by the China Cultural Industry Association this time is a "fire control".
Jin Peng, Secretary-General of the China Cultural Industry Association, analyzed that how to help the development of the real economy is a more valuable exploration direction for digital collections, and the local chaos has exposed the "four no" problems: some platforms do not actually use blockchain technology, no Clear intellectual property authorization links, no measures to prevent hype, and failure to protect the rights and interests of minors. It is imperative to strengthen supervision and clarify access qualifications and other policies. Industry self-discipline will also be the only way for the high-quality development of digital cultural and creative industries. .
The "Proposal" clearly states that platforms with relevant qualifications such as issuing and selling digital collections should have relevant business operation qualifications in accordance with national laws, regulations and regulatory requirements, such as blockchain information service filings, network culture business licenses, and value-added telecommunications business operations. license etc.
This is the first time that the digital collection industry has raised the issue of access qualifications. In the case of the mushrooming of platforms, to ensure the positive value of the industry, "certificate employment" should become a prerequisite for the development of the digital collection business.
Looking for a connection point with the real economy
The digital cultural and creative industry has just emerged, and there are both booming trends and risks. But as Liu Yuzhu, chairman of the China Cultural Relics Protection Foundation, said in his speech at the forum: "Nothing in the world is perfect after birth. , there is a growth process, and it needs to be improved and developed through continuous practice and error correction. On the development path of cultural digitalization, development is the first, which requires the joint participation of all walks of life in the industry to explore and research the solution of problems in development. ."
"Promote Chinese excellent culture and enhance cultural self-confidence. The content of digital collections should focus on disseminating positive social energy to users, carry forward the excellent traditional culture of the Chinese nation, encourage cultural innovation, enhance cultural self-confidence, and insist on creative transformation and innovative development." " The first article of the Initiative proposes the development orientation of digital collections.
Digital collections are a new form of cultural digitization.Based on the blockchain technology, the real rights between the copyright owner, the issuer and the user can be confirmed, and it can be marked to generate a unique digital certificate, so that the digital works can be issued, purchased, collected and used in the whole life cycle. Credible, effective protection of publishers' copyrights and consumer rights.
Digital collections are the localized exploration of NFT (Non-Fungible Token) in China.If overseas NFTs are an anchor for looking up financial assets, domestic digital collections are to dig down into culture and find a connection point with the real economy.
In April of this year, the 47-year-old brand Wansili released three digital collections on the whale exploration platform. Users who have successfully purchased can choose to "customize physical goods" and place an order to customize a corresponding pattern of physical mulberry silk scarves.
Masterly and WhaleTalk have explored a new path of "digital and real integration", and refreshed their C2M model through digital collections. The 3-day sale has boosted the brand's online customized sales by 50%
