The "Regulations on Clearly Marking Prices and Prohibiting Price Gouging" promulgated by the State Administration for Market Regulation came into effect in July this year.The regulations clarify seven typical price fraud behaviors, no longer restrict too much the way operators can list prices, and flexibly stipulate the form of explicit price tagging in online transactions.
Clearly marked prices cannot be simply understood as only marking prices. Operators should also display other information closely related to prices to minimize information asymmetry, so that consumers and other operators can have a clearer understanding of the value of goods or services corresponding to prices. awareness and reduce the occurrence of price gouging.
For example, a restaurant claims that a certain dish is sold at a 20% discount, but consumers are only told when they check out that they must “reach the minimum consumption standard” to enjoy the 20% discount.According to the regulations, such behavior of operators is the performance of not marking or significantly weakening the marking of price conditions that are unfavorable to consumers, and it is price gouging.
The regulations specify seven typical price fraud behaviors: first, falsely claiming that the prices of goods and services are set by the government or guided by the government; second, they deceive consumers or other operators at low prices and settle at high prices; 4. When selling commodities or providing services, using deceptive and misleading language, words, numbers, pictures or videos to indicate prices and other price information; 5. Without justifiable reasons Refusing to fulfill or not fully fulfilling the price commitment; sixth, not marking or significantly weakening the marking of price conditions that are unfavorable to consumers or other operators, and deceiving consumers or other operators to trade with them; When discounting the price with vouchers, etc., refuse to discount the price according to the agreement.
(Editor in charge: Guan Jing)
