In the 2022 Hainan pineapple season, looking at consumers' growing demand for high-quality domestic pineapples, Baiguoyuan Group, a leading fruit retail chain, has launched a high-end pineapple (pineapple) own-brand product - "Huahuang Golden Pineapple" .
"Pagoda has launched the marketing plan for this brand product in 2021. It mainly selects the 'Tainong No. 17' variety grown in Hainan," said Zhang Wangbo, general manager of the commodity center of Pagoda Group."Although Hainan is a eugenic area for 'pineapple series' pineapples, there are also problems of different quality concepts among growers and mixed products. Baiguoyuan hopes that by creating Huahuang Golden Pineapple, a high-quality and high-price product, it will not only satisfy consumers' demand for high-quality pineapples. The demand for high-quality pineapples also uses price to mobilize the enthusiasm of growers, cultivate the concept of planting high-quality products, and promote the improvement of the overall quality of pineapples in Hainan.”
The launch of Huahuang Golden Pineapple can be said to be born at the right time.Looking back at the 2022 Hainan pineapple production season, which is coming to an end, Zhang Wangbo pointed out that due to the weather, the supply of high-quality products is particularly limited this season, and Huahuang Golden Pineapple is particularly popular with consumers.
It is reported that Pagoda has been in-depth cooperation with Hainan pineapple industry for many years.Through the form of cooperation base, Pagoda invests heavily in planting, and promotes the "BLOF" ecologically harmonious planting technology from Japan in Hainan, only to grow higher quality pineapple products.
"The investment in post-harvest and packaging is also very helpful for us to deliver good pineapples from the place of origin to customers, which is of great significance to reducing losses and improving quality, so this is what Pagoda will do in the future," Zhang Wangbo added. Say.
He revealed that in view of the gap between Hainan's pineapple industry in terms of post-harvest supporting facilities compared with mature foreign production areas, Baiguoyuan has launched a local pilot project for refrigerated storage and transportation this year."The refrigerated storage and transportation at the origin can greatly prolong the 'freshness' time of fruit, and it can also prevent pineapples from having to go to the place where they are sold and then heat up and ripen.
