According to a report from Xianning News, on April 20, the 2022 Jingdong Logistics Cherry Integrated Supply Chain Solution Promotion Conference and Rural Revitalization Linqu Cherry Industry Belt Upward Launch Ceremony was successfully held.It is reported that with the theme of "Linqu cherries are fresh from Jingdong", this event will set up double venues in Shandong Linqu and Beijing, and the production and sales places will be connected on the same screen.
Linqu is located in the southwest of Weifang City, Shandong Province, and is "the first county for greenhouse cherries in China".Linqu cherries have excellent performance in appearance and taste, and are widely recognized by the market for their early listing, large size, bright color and fresh taste.
Jingdong Fresh focuses on the advantages and characteristics of Linqu cherry products. Relying on the foundation of Jingdong's big data, it comprehensively formulates a standardized plan for the e-commerce of agricultural products in terms of product form, packaging form, crowd portrait, sales strategy, etc., and combines the landmark attributes of Linqu cherry to build a product brand. Cultivate, develop and protect systems to achieve a strategic shift from single product promotion to digital brand promotion and protection.
At the same time, JD Fresh and JD Logistics leveraged their omni-channel marketing capabilities, integrated the main site marketing resources, and launched the exclusive venue for the Linqu Cherry Festival. Relying on the JD retail system, JD Xiaoge promotion, live streaming on various platforms, CPS sales assistance and other innovations Marketing methods help fruit farmers to expand sales channels, achieve unit volume growth, and gain brand efficiency gains.
In addition, in response to the problems of cherry delivery such as "short shelf life, difficult to store overnight, thin and fragile skin, and inconvenient transportation", JD Logistics has made arrangements in advance this year, going deep into the production area of Linqu, taking root in the cherry base, and assisting farmers in packaging, sorting, shipping, The whole process of sterilization and other work allows Shandong big cherries to be harvested and packed immediately from the branches to the tip of the tongue. The whole process of ice bag incubator transportation, air-rail combined transportation, cold chain direct delivery, priority transfer and priority delivery in each link, to ensure the first time freshness delivered to consumers.
JD Logistics also guarantees operations through direct delivery from the origin, vehicle collection, and special lines for key flow directions, and establishes a green channel for cherries to deliver cherries.Before the collection period, the resource regulations for the collection and delivery end should be prepared: feeder vehicles, temporary collection sites, shift adjustments, real-time rolling of parts volume during peak periods, and flexible scheduling of transportation resources, thereby greatly improving the delivery time of cherries.
This year, JD Logistics cooperated with local enterprises to build JD Cloud Warehouse, and launched a fully automatic cherry sorting line, which can realize multi-dimensional product screening such as size, color difference, and defective fruit, and realize rapid fruit grading and packaging.At the same time, JD Logistics has optimized the transportation route, straightening the trunk line from the origin to the consumer market and the trading market, so as to achieve direct access to the point and place, ensuring that merchants have no worries about delivery.
Jingdong Express adopts unique packaging consumables. Fruits enter the low-consumption period of fruit through pre-cooling operations. They specially customize different packaging material solutions to prevent moisture and damage, and help merchants to lock freshness to the greatest extent.
In response to the upward trend of agricultural products in the production area, JD Logistics and JD Fresh jointly organized the production area enterprises to plan the e-commerce supply chain/marketing plan of agricultural products.Give full play to the advantages of the integrated supply chain and marketing resources, and provide e-commerce for merchants in terms of upstream entry of origin merchants, e-commerce product design specifications, product packaging protection solutions, landmark brand promotion protection, integration and sharing of marketing resources, warehousing and transportation timeliness guarantees, etc. Uplink full-link integrated solution.
