Under the spotlight of the world, a beautiful station on the Eurasian continent, this Central European country, known as the "Land of Castles", opens its arms to the world and welcomes friends from afar.
From May 15th to 17th, German time, ProWein, an international wine and spirits exhibition, was successfully held at the International Exhibition Center in Dusseldorf, Germany as scheduled.This wine fair has attracted the attention of wine lovers from all over the world. While "visiting the wine fair and tasting fine wine" on the spot, they can feel the harmony and co-prosperity of the world wine industry.
01Dream of Yanghe, all the way to the west
from Suqian, the capital of wine, all the way to the west for about 7500 kilometers, we came to Dusseldorf on the Rhine, which is known as the city with the most dense restaurants and pubs in Europe, so it is also affectionately called by people. "The longest bar in the world".This is where the ProWein 2022 German wine and spirits fair takes place.
This exhibition gathered a total of 5,700 professional liquor operators and liquor companies from 62 countries (regions) around the world, attracting about 60,000 professional buyers from all over the world to purchase and discuss cooperation.Among them, Yanghe is the only Chinese liquor company participating in the exhibition.
In the major exhibition halls full of European and American style and German style, Yanghe exhibition hall mainly focuses on soft elements.Entering the door, the first thing that catches your eye is the big characters "DreamConnectsTheWorld", which is consistent with the "dream culture" conveyed by Yanghe; walking in slowly, the blue and white color scheme of the exhibition hall is fully displayed. The beauty of elegance, fashion and simplicity conveys the profound heritage of an international famous wine company.
"I drank this wine in a bar, I remember it very clearly, and the impression was very good." A Berlin tourist saw the Dream Blue exhibit with a deja vu look, and blurted out the sentence "excellent", "Now the boss There will be some Chinese liquor, and you can see Dream Blue in all the bars and alleys in Berlin.”
In fact, over the years, Yanghe has been riding the international east wind, like an eagle on the tuyere, crossing the desert and the Gobi, connecting world brands. The oasis and grassland for development; the "Dream Road" spread across the Pacific Ocean and the Atlantic Ocean to connect the Volga River, the Danube River... The Yanghe River has also become a road of friendship flowing with wine and flowers.
02 Yanghe: The heart is the heart of China, but the vision is global. When
Chinese brands go to the world, they also need to sow their reputation along the way, take root in the hearts of consumers, and distribute the intoxicating aroma of Chinese brands.This is what people often say, "give someone a rose and leave a lingering fragrance".
"The heart is the heart of China, but the vision is global." This is the voice of many Chinese brands.As the internationalization of baijiu becomes more and more radical, Chinese baijiu represented by Yanghe is forming a joint force, carrying Chinese liquor culture, spreading traditional Chinese liquor brewing skills and unique features through multiple channels, and conducting multi-level dialogues with world civilization. , to deepen the world's sense of identity with Chinese liquor.
"Beautiful wine knows no borders", a German entrepreneur who was present held a wine glass and expressed the true meaning of the value of famous wine.Although the expressions are different, the wine culture expressed is profound and has a long history, and it continues with the history of China and inherits with the Chinese civilization.
The more national, the more global.In order for Chinese liquor to truly go global, it is still necessary for liquor practitioners to fill in pieces of the "jigsaw puzzle", and to integrate the eastern civilization with the western civilization. Germany is a particularly important piece of the "jigsaw puzzle".Making full use of China's local market and international market, connecting with the world on the premise of maintaining the style and individuality of Chinese liquor, and deploying future development with a global mindset and a global height is not only a feasible path for the internationalization of liquor, but also the integration and coordinated development of world famous liquors. Unstoppable trend of the times.
