It was reported on June 6 that on the 8th "66 Credit Day", Sesame Credit announced that it would integrate the "Enjoy Now Pay Later" services in various scenarios and officially launch the "Sesame Credit First" service.According to reports, there are currently more than 14 million online and offline products or services that have opened the "sesame first" service, and users can enjoy "use first, pay later" with their own sesame points when consuming these products or receiving services.Previously, Sesame Credit's "deposit-free service" has eliminated the deposit threshold in the leasing and hotel industries, and the "Sesame First Enjoy" model is expected to solve the pain point of prepaid consumption.
Previously, "Sesame First Enjoyment" has begun to carry out large-scale pilot projects in travel, e-commerce, fitness and other industries, and large merchants have also joined in.On June 1, Robam Electric announced that 10,000 offline stores will be connected to "Sesame First Enjoy", and the purchase of a dishwasher can be used for 100 days before deciding whether to pay; on June 2, Kuaishou E-commerce announced that the entire platform will be connected "Sesame First Enjoy", users can "pay after receiving the goods when they are satisfied" when shopping; on June 5, World Environment Day, 500,000 public charging piles in more than 300 cities across the country also opened "Sesame First", and new energy vehicle owners Rechargeable no longer needs to pre-charge, to achieve "charge first and pay later".
According to Wang Xi, general manager of Sesame Credit, “Share Now Pay Later” has the ability to scale. Currently, more than 14 million products and services in e-commerce, travel, logistics and other fields have been connected to “Share Now Pay Later”.After being upgraded to "sesame first", merchants can further expand the scale of their customer base and reduce defaults through better functions such as access assessment in advance, reminders for compliance during the event, deductions for use after the event, and incentives for compliance. risk.
"One-hand payment, first-hand delivery" is a traditional consumption method. In order to facilitate settlement and lock in customer sources, some industries also require users to pre-pay and pre-recharge.This has brought about problems such as merchants running away with money, difficulty in safeguarding consumer rights, and raising the threshold for consumption.And Sesame enjoys the new model of "use first, pay later", which helps to avoid problems such as pre-charging merchants running away and pre-paid occupying funds.
For example, after the merchants on the Kuaishou e-commerce platform have opened "Sesame First Enjoy", users can place an order at 0 yuan, and pay after the trial is satisfied.This can not only help merchants increase sales, but also make it more convenient for consumers to return and exchange goods, and it is easier to protect their rights when disputes arise.
Yan Feifei, head of Kuaishou e-commerce transactions and industry products, said that "enjoy first, pay later" has reduced the decision-making cost of consumers and promoted the order sales of merchants.After the pilot of this function in some live broadcast rooms, the order volume of the store increased significantly.For example, the success rate of "use first, pay later" orders of "Three Rings Sporting Goods" is 2.5 times higher than that of conventional orders.
In terms of travel, new energy vehicle owners often had to install multiple apps before, and each app had to be pre-charged before charging.After the 500,000 charging piles in more than 300 cities across the country are connected to "Sesame First Enjoy", car owners can "charge first and pay later" without pre-charging.
Su Xiaorui, a senior analyst in the financial industry of Analysys Analytics, said that the "sesame-first-enjoyment" model improves the user's consumption experience and can also effectively drive the business income of merchants. With the popularization of scale, it will also help to boost consumption enthusiasm.
"For merchants, Sesame Credit's capabilities and tools will be mature and open." Wang Xi said that Sesame Credit has been co-innovating with various industries, continuously reducing the trust threshold between users and merchants, and promoting business efficiency and service experience improvement. .At present, more than 400,000 merchants across the country have accessed the products and services of Sesame Credit. Taking Sesame deposit-free service as an example, hundreds of millions of consumers have been exempted from deposits of 400 billion yuan in travel, hotel accommodation, tourism and other fields. .
