On June 1, Xiaomi's public welfare platform announced the launch of the Children's Day special event "Six One Plus One". The event cooperated with 14 large-scale public welfare organizations and focused on recommending more than ten children's public welfare projects.This event specially designed the "Love Blind Box" game. Users can randomly select and donate from selected public welfare projects through the fun form of "Blind Draw Box".
The event also launched a special page in the children and education column of Xiaomi TV, where users can watch public welfare documentaries on TV and make donations.It is understood that the Xiaomi public welfare platform is the first public welfare platform in China to open an entrance on the smart hardware such as TV. The simultaneous launch of this June 1 event on the TV side also demonstrates the unique advantage of the Xiaomi public welfare platform to expand the path of public welfare participation by relying on the Xiaomi intelligent hardware ecosystem. .
The theme of this event is "Six One Plus One", calling on users to "plus one" for children in need with love on this Children's Day.Depending on the specific public welfare project, the user's donation content may be to add a lunch for the rural children in need, or a set of colored pens for the hearing-impaired children, or an hour of life care for the mentally handicapped children.When users draw the "Love Blind Box", they can draw blind boxes such as "Add a lunch to the child", "Add a set of colored pens to the child", etc., and can donate money to the corresponding public welfare projects. The payment amount is 6.1 yuan.
It is understood that, including the selected projects of the "Love Blind Box", this event has a total of 16 high-quality public welfare projects focusing on the development of children and adolescents, all of which have been launched on the Xiaomi public welfare platform.Project sponsors include China Foundation for Poverty Alleviation, China Social Welfare Foundation, One Foundation and other 14 domestic mainstream public welfare organizations.For example, the "Free Lunch" project initiated by the China Social Welfare Foundation aims to provide rural school children with a hot and nutritious lunch to help them grow up healthily.The "Warm Pack Program" initiated by the One Foundation is to donate warm packs containing winter care materials such as cotton-padded clothes, cotton shoes, scarves, hats, and hand creams to children in underdeveloped areas to help children in need to stay warm during the winter.The "Orange Ear Charity Program" initiated by the China Hearing Medicine Development Foundation has designed an eye-catching "orange schoolbag" to solve the dangers that hearing-impaired children may face in transportation, and has provided hearing aid subsidies and nursing care for hearing-impaired children for a long time. Bag.
At the same time, Xiaomi's public welfare platform innovated the "mobile phone × AIoT × public welfare" model, and launched this event on the children and education column of Xiaomi TV.Feature films of eight public welfare projects such as "Rural Education Supporting Beautiful China" and "Love Wraps Painted Childhood" are selected on the event page, which are suitable for parents and children to watch together during Children's Day. QR code to donate.
Xiaomi Public Welfare Platform is the third batch of Internet fundraising information platforms for charitable organizations approved by the Ministry of Civil Affairs. It is dedicated to providing safe, compliant, accurate and efficient public welfare platform services for education aid, emergency disaster relief, rural revitalization, medical assistance and other charitable donation fields. Explore new models of Internet charity and public welfare to help the development of Chinese philanthropy.
