China News Agency, Langfang, June 13th, title: Sand wasteland rises, a new fashion landmark in southern Beijing
Author Song Mintao Ma Minlu
After He Mingfang sent out the last batch of orders of the day, he calculated the company's purchase and sales accounts for the month in the store in Yunshang Town, Yongqing, Hebei.
20 years ago, He Mingfang's clothing business started from Beijing Dahongmen, and gradually entered the growth stage of the business.As Beijing eases its non-capital functions, the apparel industry has stepped into the fast lane to ease the transfer and docking cooperation, and the original barren land has turned into a fashion valley in a few years.In 2017, Yunshang Township was put into operation, and He Mingfang became the first merchant to settle in.
From Beijing South Fourth Ring Road, drive south along the Jingtai Expressway for about 30 minutes, and you will arrive at Yunshang Town, which is located at the first exit of Yongqing Expressway of Jingtai Expressway.The superior location and traffic advantages and market influence not only did not let He Mingfang lose old customers, but also attracted many new customers.
The small town provides development space and fertile soil for the relocated merchants from Beijing.Clothing trade, clothing expo, clothing exhibition, clothing innovation, clothing brand base and comfortable and livable area six major sectors, forming a whole industry integrating fashion design, research and development, production, training, brand release, cross-border marketing and entrepreneurial innovation chain cluster.
In the past five years, He Mingfang's business area has expanded from the original 8 square meters to 900 square meters now; the varieties have expanded from the past two types of suits and shirts to 13 categories and more than 3,000 single products; stable The passenger flow has made the company's average monthly sales reach hundreds of thousands of yuan.She said, "I hope to achieve a career take off here."
The sandy wasteland has turned into a fashion valley. Qi Jianhui, a local entrepreneur in Yongqing County, is a witness and a participant.He has been in the wholesale business of women's clothing in Guangzhou for more than ten years. As he grows older, reuniting with his family has become his greatest desire.Seeing the completion of the clothing town in front of his home, he immediately decided to return to his hometown to start a business.
Qi Jianhui first rented a store in the temporary transition area of the town. After the Yunshang Clothing Plaza in the town was put into operation at the beginning of this year, he set up a booth on the first floor, and the business became more and more prosperous.
The reporter saw in the Yunshang Clothing Plaza that the clothing booths were decorated in a fashionable, simple and elegant manner, displaying a variety of clothing and apparel, and buyers from Beijing-Tianjin-Hebei and surrounding areas shuttled through it.
"Now I not only earn money, but also take good care of the family, and the family lives a happier life." Qi Jianhui also plans to cooperate with independent clothing designers in Yunshang Town in the future to upgrade the store to a boutique clothing store , create your own brand.
According to Zhao Xiaodong, President of Yunshang Town, the town has entered more than 100 independent designers led by "China Golden Summit Award", "Top Ten Designers in China" and "Top Ten Designers in Hebei", and has cooperated with China Fashion Designers Association. Maintain long-term strategic cooperation and jointly promote the development of China's fashion industry.
At present, Yunshang Textile City and Yunshang Clothing Plaza have been fully completed and officially put into operation, with a total construction area of 620,000 square meters and more than 3,800 enterprises and merchants.
"As the first batch of key projects undertaken by Beijing to relieve non-capital functions, Yunshang Town has developed into a national textile and clothing creative design park, a clothing and apparel characteristic town, a comprehensive partner of China International Fashion Week, and a 3A-level tourist attraction." Yun Lu Jiansheng, chairman of Shang Town, said that in the future, Yunshang Town will build clothing expo park, fashion exhibition center, creative valley and other projects, and truly realize the characteristics of "innovation, creativity and entrepreneurship, livable, business and tourism, ecological production and life". The form of a small town will build the town into the core base of the apparel industry in the Beijing-Tianjin-Hebei region.(Finish)
