Sina Technology News on the morning of June 28th, in response to the fine for misleading consumers due to advertising, Hello said that Hello electric vehicles have been actively rectified and the fine has been paid in full.
According to the Tianyancha App, recently, Shanghai Junha Network Technology Co., Ltd. (the main operator of Hello) was fined 40,000 yuan by the Hefei Municipal Administration for Market Supervision (Hefei Intellectual Property Office) for misleading consumers through advertising.
The specific reason is that the company promotes content such as "recommended by more than 400 million fans of Hello" through the walls of the car dealership (electric vehicle management department), wall light boxes and the instruction manuals attached to the electric vehicles sold in the store, and will use "Hello Travel". "The number of app users is identified as the number of recommenders, and it is promoted on specific occasions, making consumers mistakenly believe that more than 400 million people have purchased, used and recommended Harbin electric vehicles. The above behavior violates the Anti-Unfair Competition Law.
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Hello said that it has actively rectified and paid the fine in full.Hello electric vehicles have stopped using this slogan in stores at the end of 2021, but the replacement of promotional materials in offline stores has lagged behind, resulting in some stores still leaving relevant slogans.Hello electric vehicles will comprehensively take stock of offline stores and urge them to complete the rectification quickly.
Below is the full text of the response:
Thanks to the Hefei Market Supervision and Administration Bureau for the supervision and guidance on the terms of the "400 million fans recommended" related materials in the Hello Electric Vehicle Store, the Hello Electric Vehicle has been actively rectified and the fine has been paid in full.Based on the number of registered users of the Haro App at that time and the “Total registered users of Haro reached 514 million, and more than 400 million users are recommended to use Haro” issued by third-party organizations, Haro Electric Vehicles will be available in some halo from mid-2021. This term is used in the promotional materials of La Electric Vehicle Store.
Hello electric vehicles have stopped using the slogan in stores by the end of 2021.However, the replacement of promotional materials in offline stores has lagged behind, resulting in some stores still leaving relevant promotional slogans.Under the supervision and guidance of the Hefei Municipal Supervision Department, the sanctioned stores have completed rectification and replaced the corresponding slogans.
Hello electric vehicles will comprehensively take stock of offline stores and urge them to complete the rectification quickly.
