21st Century Business Herald reporter Bai Yang reported in Beijing
On the evening of June 27, the 2022 Tencent Game Conference was held online.Tencent Games released 26 game products and content, including 12 new game products and 1 native cloud game technology demo.
As a leading player in the game industry, Tencent Games' every move has attracted much attention.Next, what are Tencent Games' judgments on the game industry and how to layout, Ma Xiaoyi, senior vice president of Tencent, gave his answer.
Talking about the layout planning of Tencent Games, Ma Xiaoyi said that one of the first strategic changes is to make games for global players."As time goes on, more and more players around the world will play the same type of games and have the same requirements for game quality. At present, Tencent's game self-research team has a number of products that have been launched at the beginning of the project. Designed as a global product, not just limited to one market area.”
Secondly, Tencent Games will keep an open attitude to all platforms and create high-quality works that take full advantage of the advantages of different platforms.
Ma Xiaoyi said that although the growth of the mobile game market is relatively strong, the PC and console terminals are still the best platforms to create a new gameplay or IP.At present, Tencent has more than 3,000 overseas PC and console game-based teams. They will continue to try to add new gameplay to 3A-quality PC and console games.
In overseas markets, Tencent Games is increasing the deployment of a local team with an established system and a large scale, aiming to create a global game collaboration system integrating R&D and publishing.
"We hope to take advantage of Tencent's core advantages in mobile game research and operation, GaaS, e-sports, technology, etc., and carry out more collaboration with global developers in cross-platform production and regional distribution, while helping partners improve the probability of global success, Improve the game ecological construction together." Ma Xiaoyi said.
In terms of new technology investment, Ma Xiaoyi said that games are the product of technological development, and have always been the most active industry for the application, popularization and promotion of cutting-edge technology.In recent years, some new technologies that have the potential to promote great changes in the game industry are breaking through the "eve", and Tencent Games has begun to actively invest resources, hoping to promote these technologies to achieve faster industrial implementation.
Among them, XR is an area that Ma Xiaoyi believes is worthy of attention.Ma Xiaoyi said that in terms of VR interactive devices, breakthroughs have been made in many key technologies, such as the improvement of the 4K resolution and brightness of the display screen, the reduction of the weight and volume of the device in the folding optical path solution, the hand, eye movement, The evolution of human-computer interaction for expression tracking will bring about a significant upgrade of the immersive experience.
On the basis of technological breakthroughs, Tencent Games judges that VR will likely remain in the form of dedicated equipment in recent years, and most manufacturers will choose to create a software-hardware integration, vertical and relatively closed ecology like Apple."We have recently established an XR business line integrating software and hardware, and hope to seize the opportunity in the next 4-5 years to actively try in software, content, system, tool SDK, hardware and other links to create industry benchmark VR products and experiences. ” Ma Xiaoyi said.
In addition, Ma Xiaoyi believes that although cloud games are still in the exploratory stage, the native products are still relatively lacking, the investment cost is still relatively high, and the business model needs to be further verified, but technically, it is expected that the game will break through the bottleneck of physical computing and achieve a larger scale scenes, and more realistic and detailed interactions.
Tencent Games will continue to invest and explore in this regard.At present, Tencent Games has made some new breakthroughs in technology.The cloud-native game technology demo unveiled for the first time at this conference is based on a set of self-developed tools completely built in the cloud environment, which can achieve film-level rendering of animals and plants, and achieve higher picture quality than ordinary 3A.
Ma Xiaoyi said that this is also one of the first cloud-native game technology solutions in the industry to reach the applicable level."This will further release the production efficiency of game research and development, improve product quality, and help game play find new breakthroughs."
