On July 11, a reporter from Blue Whale Finance learned from the Shanghai Municipal Market Supervision and Administration that the Chongming No. 1 branch of Shanghai Core Fruit Technology Co., Ltd. has been fined 7,000 yuan by the Shanghai Chongming District Market Supervision and Administration Bureau for handling food that has exceeded its expiration date. .
Image source: Shanghai Municipal Administration for Market Regulation
The reason for the punishment shows that on May 6, the Municipal Supervision Bureau received a complaint from the citizens that a box of "Lid Lind Gold Classic Hazelnut Chocolate 14-piece gift box (Chocolate) was purchased online at the party (the shop sign was "HotMax") on that day. product)" has expired.After the law enforcement officers went to check, they found that there were 4 boxes of chocolates involved in the warehouse of the party concerned. The outer packaging was marked with "expiration date until: 20220430". Mixed food for sale.
According to Tianyancha, Shanghai Xinguo Technology Co., Ltd. is the head office of the above-mentioned subjects. It was established in 2014 and its legal representative is Gu Xiaojian.
It is understood that the brand initially focused on the concept of special sales in the early period, and seized the tuyere of domestic goods in the early period. It won 5 rounds of financing in less than 3 years, and expanded rapidly through the franchise model.According to media reports, it currently has more than 400 stores in Beijing, Shanghai, Shenzhen, Guangzhou and other key cities, and it is expected that the total number of stores will exceed 5,000 in the next three years.
However, the hidden dangers of food safety brought about by the expansion should not be underestimated.In addition to selling the above-mentioned expired chocolates, Blue Whale Finance reporters found out when browsing the black cat complaint platform that many stores under Haodian have also been complained by consumers due to the deterioration of drinks and the appearance of foreign objects in food.
In this regard, Chinese food industry analyst Zhu Danpeng once pointed out in an interview with the media: "The access mechanism for the food industry in the temporary period still needs to be improved. Consumers should have the ability to self-identify and try to buy products sold through formal channels. Foods should be consumed rationally, and it is recommended to buy small quantities and multiple times.”
