The Manshi Blueberry, with the "Perfect Bear" as the ambassador, has recently been launched in mainstream retail channels such as Hema Fresh and China Resources Vanguard, and is deeply loved by children's consumers.
Zhao Chongjun, founder of Manshi Fruit Industry and general manager of Mengziyun Kechuang Modern Agricultural Technology Co., Ltd., told Asia Fruit that Manshi blueberries, which will be launched for the first time in 2022, have adopted a differentiated strategy in the case of a relatively stable pattern of blueberries, the leading brand in the market. The promotion strategy is not centered on sales, but to meet the needs of consumers as the starting point, and re-classified blueberries, carried out continuous marketing activities, and harvested a large number of consumers to buy back and love.
"Manshi Blueberry has been exposed in mid-to-high-end supermarket brands in North China, East China and Northwest China, directly interacting with consumers and being loved by everyone; at the same time, Manshi Blueberry has also tried new retail channels, directly supplying well-known chain kindergartens and enterprises, realizing blueberry from the ground up. Fresh and fast supply to the table," Zhao Chongjun said.
The company's data shows that in the 2022 production season, the sales of blueberries in the direct sales channels such as chain supermarkets will account for more than 60% of the total production.
In the process of brand building and upgrading, Zhao Chongjun believes that Xing Nong, who provides brand consulting services, has contributed greatly.
"Xingnong Xingnong has reached a long-term strategic partnership with Manshi Blueberry. The team of Mr. Hu Haiqing from Tianxia Xingnong has put forward very accurate strategic positioning suggestions for the brand upgrade of Manshi Blueberry, and put forward a lot of details on the brand infrastructure. Valuable opinions and brand promotion ideas have also broken the gameplay of traditional agricultural products, which really made our eyes shine. With the maturity of the Manshi brand, we will have the opportunity to continue to cooperate in marketing and promotion in the future," Zhao Chongjun said.
Although Manshi Blueberry is still very young as a domestic blueberry brand, Zhao Chongjun is full of confidence in the future of the industry and the team.
"In the blueberry market, although brands such as Yikeberry and Joyvio have taken the lead, we believe that Manshi has strong enough technical strength, coupled with continuous innovation in brand promotion, and can penetrate into the market more flexibly than big brands. target market," Zhao Chongjun explained.
According to reports, Manshi Fruit Industry, which owns the emerging domestic blueberry brand Manshi Blueberry, is now constructing and operating a 200-mu digital blueberry poverty alleviation demonstration base in the modern agricultural industrial park in Mengzi, Yunnan. 50 households with an annual output of about 300 tons.The company plans to drive 300 family farms within three years, increase the planting area to 3,000 mu, and achieve sales of over 300 million yuan.
