According to domestic media reports, on April 28, Jingdong Fresh opened the Golden Pillow Durian pre-sale event, and the first batch of direct-harvesting orders was nearly 50,000 boxes.
The report quoted data from the "Report released by the Fruit Branch of the China Chamber of Commerce for Import and Export of Foodstuffs, Native Animals and Animals", saying that in 2021, China's imports of fresh durian will reach 4.21 billion US dollars (about 27.895 billion yuan).
The report pointed out that in the pre-sale of Thai Golden Pillow Durian, JD Fresh relies on the advantages of overseas direct mining, strict quality control system and perfect cold chain logistics and transportation system to ensure the quality of the fruit during the cross-border transportation of durian.
According to relevant data from JD.com, the sales of Thai durians in JD.com is still increasing year by year, with a year-on-year increase of 80% in 2021.Jingdong Fresh goes deep into the origin, directly cooperates with the top factories in the origin, actively promotes the grading of durian products, establishes fruit selection standards, and conducts comprehensive screening from the aspects of size, fruit shape and maturity.At the same time, differentiated customization is carried out according to the actual needs of users to improve the cost performance of products and meet the consumption needs of high-quality users.
It is reported that from May to June this year, JD Fresh will launch promotions around the most in-season Thai tropical fruits.
In order to ensure the quality of the durians on the market, the Thai government stipulates that the golden pillow durian picking season will start on April 25 this year. Therefore, the arrival of the golden pillow durians directly picked by JD.com has been delayed by about two weeks compared with last year, and will resume in May Arrived in large quantities.
At present, the golden pillow durian has officially entered the picking season.
