Xu Yuting/Text
Although Longda Foods from Caijing.com has shifted its development focus to pre-made dishes, its revenue from pre-made dishes only increased slightly by 4.75% last year, and the cost growth rate was higher than that of revenue, and the gross profit margin was low.As Anjing Foods, Zhongjing Foods and other food companies have successively entered the pre-made dishes, Longda Food's pre-made dishes business will face fierce competition.
On May 26, Longda Foods stated at the investor relations event that the overall scale of prefabricated ingredients, prefabricated semi-finished products and prefabricated products was 1.182 billion.In terms of proportion, prefabricated food ingredients were 372 million, accounting for 31.47%; prefabricated semi-finished products were 675 million, accounting for 57.11%; prefabricated products were 135 million, accounting for 11.42%.From last year's data, gross profit is relatively low.
At the end of last year, after Longda Meat was renamed as Longda Food, the company released a development strategy of "the main body of food with pre-made dishes as the core, with slaughtering and breeding as the two wings".The 2021 annual report shows that although the proportion of prefabricated vegetables' revenue last year increased by 29.49% year-on-year, it is still low, accounting for only 6.06% of total revenue.
And judging from last year's performance data, Longda Gourmet's pre-prepared food revenue increased slightly.The financial report shows that in 2021, Longda Food will lose 659 million yuan, and the main product revenue will decline.Among them, the revenue of fresh frozen meat and cooked food products decreased by 15.96% and 17.42% respectively.Only the revenue of prepared vegetables increased slightly by 4.75%, but the cost also increased by 15.38%, which may cause the gross profit margin of this business to decline.
In response to issues such as the low gross profit rate of pre-made dishes, Caijing.com has inquired about the Office of the Secretary of the Board of Directors of Longda Cuisine by email. As of press time, no reply has been received.
In recent years, prepared dishes have become a new outlet for corporate investment.According to Tianyancha data, at present, there are more than 68,000 prefab-related enterprises in my country that are in existence, in business, moving in, or moving out.Among them, nearly 58% of the enterprises were established within 5 years, and more than half of the enterprises have a registered capital of less than 1 million.
Not only are new companies emerging, established companies are also deploying pre-made dishes.In March this year, Anjing Foods, a quick-frozen food company, announced that it would invest about 1 billion yuan in the Anjing prefabricated dish production project.In addition, Zhongjing Foods and Jinling Hotel have also stated that they are expanding the business of pre-made dishes.
Under the double attack of new companies and established companies, Longda Gourmet's pre-prepared food business faces many challenges.
