Our reporter Xiang Yantao
Trainee reporter Wang Jun
On the morning of June 5th, Beijing issued the latest epidemic prevention and control measures, stating that from June 6th, except for the whole area of Fengtai District and some areas of Changping District, catering business units in other areas of the city will open dine-in services to control the density of people and be reasonable. Maintain the distance between meals, and promote contactless settlements such as seating at separate seats, packing takeaways, and using mobile payment.
In the afternoon of the same day, an employee of a hot pot restaurant in a shopping mall in Xicheng District, Beijing pointed to the clean tables and chairs in the store and said to a reporter from Securities Daily: "You see, we are all ready and ready to open at any time."
Catering companies prepare for reopening
On the afternoon of June 5, a reporter from "Securities Daily" visited a shopping mall in Xicheng District and saw that many catering outlets in the shopping mall were marked at the entrance to indicate that they could provide take-out services, but none of them were open for dine-in.
At the entrance of the aforementioned hot pot restaurant, a small amount of packaged food such as hot pot base and dip is placed for sale.The staff told reporters: "We were able to deliver takeaways before, and the volume of takeaways has increased during this time. I hope to resume dine-in soon. The rent, water, electricity, and wages of employees are not small expenses."
"Quanjude Group is fully prepared to welcome the resumption of dine-in dining, and is ready to fight the first battle for resumption of work and production." On June 5, a relevant person from Quanjude Group, a time-honored Chinese restaurant, told a reporter from Securities Daily.
According to the person, all catering stores affiliated to Quanjude Group have tightened their main responsibility for epidemic prevention, and strictly implemented epidemic prevention and control measures such as personnel flow restriction, distance control, wearing masks, temperature measurement and code verification, disinfection and ventilation, and health treasure registration to ensure production. Hygiene and safety of business premises.For procurement sources, procurement acceptance, verification, disinfection and other links, ensure the procurement and supply of raw materials.At the same time, make preparations for personnel to ensure that after the dine-in is resumed, the outside arrangement will not be relaxed, and the personnel will be replenished as a whole and coordinated.
In addition, Quanjude Group has also strengthened the training of dishes and services to ensure the quality of dishes and services after the dine-in is restored.Combined with dine-in service, take-out service, 158th anniversary marketing and new menu dish promotion, service scene training was carried out to ensure that the service staff of the store were full of spirit after the resumption of dine-in.
It can be said that in order to resume work safely, restaurants of all sizes in Beijing have paid great attention to food safety and related epidemic prevention work.
"One day before the resumption of work, the store's food safety staff will strictly check whether the countdown project is completed and whether there are problems in accordance with food safety standards, work resumption preparation work checklists and other management tools, and the logistics, supply chain, products, epidemic prevention items and other resources and logistics departments will allow the store to resume work. Support." On June 5, the relevant person in charge of Haidilao told the "Securities Daily" reporter that before resuming work, the store needs to report the inspection results to the quality and safety department for review, and can resume work only after passing the test.For stores that have not yet received the notice of resumption of dine-in, they will continue to provide services to surrounding residents through take-out and self-pickup.
Fang Xuhu, assistant general manager and office director of Huda Catering, told the "Securities Daily" reporter that at present, the dining areas of all Huda stores have been fully cleaned and sterilized in advance, and isolation tables have been planned in advance to reduce the dining density."According to the actual passenger flow, the purchasing department makes emergency arrangements to ensure the freshness of ingredients. Before opening, each store conducts a pre-job epidemic prevention standard and service reception training for all employees, strictly implements various standards for epidemic prevention and control, and encourages customers to clean up. Order meals and contactless payment, reduce contact, and pay more attention to the requirements of epidemic prevention and control for deployment.”
In addition, Banu Maodu Hotpot also told reporters that it has begun to strictly disinfect the stores.In addition, many stores have received calls from customers to book tables and boxes.
Regarding the announcement of the opening of dine-in services in Beijing, New Spicy Road CEO Zhou Penghui told the "Securities Daily" reporter that the company currently has about 30 stores in Beijing, and it is estimated that more than 20 dine-in stores can be opened, but the details will need to be notified by the shopping mall.
"Our dine-in business has been closed for about a month. If we switch from takeaway to dine-in again, the company needs to prepare in terms of personnel, materials, environment, etc., like a 'cold start' for dine-in in a restaurant." Zhou Penghui said, After Beijing suspended dine-in on May 1, the company's turnover in Beijing was greatly affected.Although takeaway turnover has increased, it is far from covering the loss of dine-in turnover, only reaching about 20% of the turnover in the same period.
"We have also taken 'self-rescue' measures to increase the development and promotion of non-dine-in business, such as take-out, self-pickup, group meals, community operations, live broadcasts, etc. At the same time, we try our best to control various costs." Zhou Penghui introduced to reporters , the number of employees with flexible employment for more than one month has decreased, but the number of full-time employees has not changed.In order to stabilize the confidence of employees, the company and employees have communicated well, and the whole company is working together to deal with such challenges.At the same time, in the business, we will do more non-dine-in business, try to increase the working time of employees, and use this time to do more online training for employees.
What is the future of the restaurant industry?
The 36-day suspension of dine-in has changed for Beijing's catering companies?Where will the future go?
"We mainly increase the marketing of offline business first, cooperate with the government's resumption of work and market measures, and restore the dine-in business as soon as possible. At the same time, the intensity of non-dine-in business will not be weakened, but will be strengthened systematically, and strive to make us Our business model is more balanced in both dine-in and non-dine-in meals, and our capabilities are stronger," Zhou Penghui said.
"Under the new normal, non-dine-in business will become an important part of the income structure of catering companies. Quanjude Group will continue to make efforts and continue to deepen its efforts to meet the new dining habits of consumers." Quanjude said that after the recovery of dine-in, all restaurants in Quanjude The store will continue to carry out non-dine-in businesses such as take-out and set-out, actively organize activities such as community building and community group purchases, and conduct sales through various channels to shorten the distance with customers.
It is worth mentioning that Quanjude Group will also celebrate its 158th birthday when it resumes work.Quanjude told reporters that Quanjude Group will carry out a series of joint marketing activities for various brands to give back to consumers.Next, Quanjude Group will launch a number of strengthening measures to promote the accelerated recovery of offline dine-in business.
In the view of Meng Bing, the founder of West Master, the resumption of dine-in will help catering companies to "return blood" in terms of revenue as soon as possible.
"The recovery of dine-in restaurants in Beijing indicates that the epidemic has been well controlled. In the future, with the full opening of the entire dine-in restaurant, it is expected to usher in a new wave of 'retaliatory consumption'." Zhu Danpeng, a senior researcher at the China Brand Research Institute, commented. The "Securities Daily" reporter said that the recovery of dine-in in Beijing, Shanghai and other cities is undoubtedly a new stimulus to the domestic catering industry.
Zhu Danpeng said that during the epidemic, the catering industry across the country has fallen into a very difficult time. Many catering companies are implementing self-rescue strategies, using a combination of online and offline methods to further strengthen customer stickiness and improve their online services. software and hardware capabilities.For the domestic catering industry, the integrated operation of online and offline will be further realized in the future, and online and offline resources will be integrated and complemented by shortcomings.(Securities Daily)
【Editor: Shi Rui】
