Blue Whale TMT Channel reported on June 28, according to Tianyancha, recently, Hello was fined 40,000 yuan for claiming that more than 400 million fans were recommended.In this regard, Hello expressed to the Blue Whale Finance reporter that it would like to thank the Hefei Market Supervision and Administration Bureau for its supervision and guidance on the terms related to the "400 million fans recommended" of the Hello electric vehicle store. Hello electric vehicles have been actively rectified and fully Pay the fine.
Haro explained that based on the number of registered users of the Haro APP at that time and the relevant content issued by a third-party agency, "the total registered users of Haro reached 514 million, and more than 400 million users recommended to use Haro" in 2021. This term has been used in the promotional materials of some Hello Electric vehicle stores since the middle of the year.Hello electric vehicles have stopped using the slogan in stores by the end of 2021.However, the replacement of promotional materials in offline stores has lagged behind, resulting in some stores still leaving relevant promotional slogans.Under the supervision and guidance of the Hefei Municipal Supervision Department, the sanctioned stores have completed rectification and replaced the corresponding slogans.
At the same time, it is emphasized that Hello Electric Vehicles will comprehensively take stock of offline stores, and urge the rapid rectification to be completed.
Previously, Shanghai Junha Network Technology Co., Ltd. was fined 40,000 yuan by the Hefei Municipal Administration for Market Regulation (Hefei Intellectual Property Office) for misleading consumers through advertising.
The specific reason is that the company promotes content such as "recommended by more than 400 million fans of Hello" through the walls of the car dealership (electric vehicle management department), wall light boxes and the instruction manuals attached to the electric vehicles sold in the store, and will use "Hello Travel". "The number of APP users is identified as the number of recommenders, and publicity is carried out on specific occasions, causing consumers to mistakenly believe that more than 400 million people have purchased, used and recommended Harbin electric vehicles. The above behavior violates the Anti-Unfair Competition Law.
