Pan Fuda/CCTV
On the afternoon of June 29th, the news of the national itinerary card "star picking" exploded the tourism market, and various tourism platforms ushered in a search boom.
That morning, Shanghai Disneyland reopened tickets and reopened yesterday."The joy of visiting the park is back!" Many local tourists from Shanghai rejoiced.There are also tourists from Beijingwho express such emotion. Just last Saturday,the BeijingUniversal Resort reopened.Recently, favorable policies in the tourism market have been issued frequently, and areas such as scenic spots, accommodation, and travel have ushered in a strong rebound, injecting a "strengthening shot" into the recovery of the national tourism market.
On June 29, the Ministry of Industry and Information Technology announced that the "asterisk" mark on the communication itinerary card will be cancelled from now on.After the news was released, searches for many popular travel destinations on the Ctrip platform increased by more than 300%; Qunar data shows that the search volume for air tickets on the platform increased by 60% within 30 minutes, the search volume for hotels doubled, and the search volume for train tickets increased by up to 1.5 times. ; Same trip big data shows that within half an hour of the news release, the search volume for air tickets on the platform increased by 180% compared with the same period the previous day, and the search volume for hotels increased by 220% compared with the same period the previous day.
The relevant person in charge of Ctrip Group explained that the nationwide "star picking" marks that the precise prevention and control of the epidemic and scientific prevention and control are accelerating in the direction of "one game of chess nationwide".With the release of multiple favorable policies, the summer tourism market may usher in the climax of this year's tourism market recovery.
Just the day before, the "New Coronavirus Pneumonia Prevention and Control Plan (Ninth Edition)", which was revised and formed by the State Council's Joint Prevention and Control Mechanism for Response to the Novel Coronavirus Pneumonia Epidemic, was officially released. Tourism confidence.
Cheng Chaogong, chief researcher of Tongcheng Research Institute, believes that under the dual support of multiple favorable policies and demand recovery, the tourism market is returning to the track of recovery.
The radiation ability of theme parks is highlighted
Last Saturday, the scorching heat of nearly 40 degrees Celsius inBeijingcould not stop the enthusiasm of tourists. Many people arrived at the gate of Universal Studios Beijing before 9 o'clock in line.At 9:35, the gate of the theme park slowly opened. After watching the re-opening dance performance in the park full of ceremonies, tourists excitedly rushed to the scenic spots that they wanted to check in the first time."I heard that Universal Studios reopened, and I immediately booked the tickets for the first day. The epidemic prevention measures in the scenic area made us feel more at ease!" Tourist Mr. Zhang and his wife had a great time with their two children.
The restart of Universal Beijing Resort has also boosted comprehensive consumption in transportation, accommodation, catering, and fast-moving consumer goods, and surrounding merchants have resumed their usual busy state.Qunar big data shows that after the reopening of Beijing Universal Resort, the bookings of surrounding hotels increased by nearly 50% last weekend.As one of the iconic attractions in North China, the reopening of Universal Beijing Resort will bring benefits to the accelerated recovery of the tourism market in Beijing and surrounding areas.
The pulling effect of theme parks was once again reflected after the reopening of Shanghai Disneyland.After Shanghai Disneyland officially announced the reopening of tickets on June 28, the instantaneous search volume of surrounding hotels on the Qunar platform increased by 260%, the number of bookings increased by 1.5 times compared with the previous day, and the number of tickets issued for all scenic spots in Shanghai increased by 80% month-on-month.
According to Huang Xiaojie, chief marketing officer of Qunar, the restart of Universal Beijing Resort and Shanghai Disneyland is expected to play a "multiplier effect", driving the resumption of work and production in Beijing, Shanghai and the country's tourism consumer markets, and stabilization and recovery.
Summer may welcome a full recovery of the industry
The Huangguoshu scenic spot is crowded with people, the Potala Palace is queuing again, and it is hard to find a parking lot in the ancient city of Dali... Not only these two theme parks have recently been "swiped", but the popularity of scenic spots in many parts of the country has returned, and the passenger flow is like weaving. The scene is back.
Last Sunday, the Huangshan Scenic Area received 10,008 tourists in a single day, setting a new high since March (except for the "Free Tickets for Huangshan People Tour Huangshan" during the May Day holiday), and the hotel occupancy rate in the scenic area reached 100%."The day of tourism recovery came faster than expected." A local tour guide sighed.
The hotel industry and civil aviation industry also ushered in the "midsummer".Data from the Huazhu Group platform shows that the occupancy rate of Huazhu's hotels has exceeded 80% in the past half month, and the bookings of high-end hotels such as Huajiantang and Xiyue have risen significantly, and there is a further upward trend with the arrival of the summer; Feichangzhun data shows that, In the week from June 20 to 26, the single-day passenger traffic volume of civil aviation exceeded 900,000, and the demand for passenger transportation such as tourism, family visits, and business was released in a concentrated manner.Red tours, research tours, camping tours, self-driving tours, customized tours... A dazzling array of tourism products have added fire to the summer tourism market this year.
However, in the eyes of many tourism practitioners, tourists from Beijing and Shanghai have played a key role in the recovery of urban tourism in the Beijing-Tianjin-Hebei and Yangtze River Delta regions. Only then can the market recover further, and this summer will most hopefully be the starting point for a full recovery of the tourism industry in 2022.
