"Tang Meiren" is a melon brand that Chengdu Zhongyi Industry spent five years focusing on building. It aims to introduce high-quality fruits with "high quality, high taste, and high repurchase" to the market.According to the company's information, the brand of Kirin watermelon is strictly selected from more than 200,000 mu of planting bases, which are distributed in Xishuangbanna, Kunming, Chuxiong, Shaanxi, Ningxia, Guangdong and other places in Yunnan.Due to different geographical distribution, its best planting time spans the whole year, making Tangmeiren watermelon available in all seasons.
Cai Qinyun, general manager of Zhongyi Industry, told Yazhou Fruit that Tang Meiren watermelon, as a key brand watermelon built by Zhongyi, has strict planting and picking standards.Not only are there strict "time on site" requirements, which are all about 120 days, so that the inner sweetness of watermelon reaches its peak, and its pulp and peel will grow more plump. It also requires fruit farmers to keep only one vine on the vine during the cultivation process. A melon, grown in this way, will have excellent performance in fruit shape, taste, and color.
Cai Qinyun believes that the quality of the domestic watermelon market lags far behind other categories, and it is imperative for watermelons to take a high-quality route.
"At present, Tang Meiren has filled the gap of high-end melon brands. Consumers' demand for high-quality fruits has increased. Tang Meiren is more in line with consumers' demand for high-quality melons in terms of watermelon quality and overall brand image. The overall market trend is relatively optimistic, coupled with Tang Meiren's overall marketing strategy, Tang Meiren's future market feedback is positive," he said.
As the key melon brand of Zhongyi, Tang Meiren is facing the fruit market across the country. Currently, Tang Meiren's brand melons are sold in South China, East China, North China and Central China.According to the characteristics of Tang Meiren's products, the sales channels are mainly concentrated in wholesale markets, fresh supermarkets, fruit retail stores, etc.
"This year, Tang Meiren has launched a variety of sales forms in various sales channels, online and offline two-way linkage, and launched a hundred cities plan at the wholesale and supermarket ports, and is currently in the promotion stage," Cai Qinyun said.
He also revealed that Zhongyi's next key plan is to promote "Chuanguo".
"Sichuan fruits are very distinctive and of high quality, and each one represents Sichuan, but Sichuan is not limited to that," he said."The purpose of building the Chuanguo brand is to gather high-quality fruits and provide consumers with a variety of quality Chuanguo, and also to promote Chuanguo to the whole country and the world, to make it a brand new IP business card for Sichuan, and to promote Sichuan fruits. The development of the agricultural product industry.”
