Every reporter: Chen Ronghao Every editor: Cheng Peng, Chen Mengyu, Gai Yuanyuan
On May 30, it was a full moon to relax the purchase restriction policy in Huiyang District and Daya Bay District of Huizhou City, Guangdong Province.
Huizhou's "April 30 New Deal" not only canceled the purchase restriction policy in Huiyang District and Daya Bay District, but also adjusted the details of the pre-sale fund supervision limit and the withdrawal of provident fund to pay the down payment.
"Huizhou's market is picking up now, but the predictions of different properties are different. Some properties are still promoting discounts, and some properties have quietly withdrawn their discounts and increased prices." Song Xuan, a real estate agent in Daya Bay Area, May 29 Japan told the "Daily Economic News" reporter through WeChat.
On the market,the first insured property, Jinsha Haoyi Garden, appeared in the Daya Bay Area a few days ago. If the house price falls, the developer promises to make up the difference.On May 29th, a reporter from "Daily Economic News" called the sales office of the project, and the staff who answered the phone told the reporter, "There is indeed a price insured activity, which is mainly aimed at the buyers who participated in the 3rd and 5th buildings. If the price is less than 10% off the record price, the developer will pay the difference in full."
The reporter inquired about Huimin's Home and learned that from May 1st to May 30th, the number of Huizhou new houses signed on the Internet was 1,805 units. This data has dropped significantly compared with the same period last year. The transaction volume in the same period last year was 3,249 units, a year-on-year decrease of 44%. %.
Huizhou Shuangyue Bay Seascape Image Source: Photo Network_501615619
Up 69% and 31% month-on-month
Previously, according to Huizhou's property market policy, if a non-city household registered owner of one or more houses in Huiyang District and Daya Bay Area, they were not allowed to buy new commercial housing; the newly purchased housing was subject to a 3-year sales restriction policy.
On April 30, the new property market policy in Huizhou not only canceled the purchase restrictions in Huiyang area and Daya Bay area, but also increased the maximum loan amount of provident fund loans from 400,000 yuan to 1 million yuan.
One month after the New Deal, the Huizhou property market as a whole has not seen a significant recovery.Judging from the new house transaction data alone, as of May 30, Huizhou had a total of 1,805 new houses sold in a single month, compared with 3,940 in April.
The reporter checked the Huizhou daily transaction data collected by Huimin Home and learned that the transaction volume before May 25th was generally below 80 units, and the transaction only picked up slightly towards the end of the month. From May 24th to May 28th, the overall daily transaction volume rebounded to More than 100 sets.
Source of recent property market transactions in Huizhou: Huimin's Home
However, for the Daya Bay area and the Huiyang area where purchase restrictions were relaxed, the transaction data showed a trend of climbing.
According to the data of United Bank, the Daya Bay area has achieved a two-week rise. Last week, 176 units were sold, up 69% from the previous month; 143 residential units in Huiyang District were sold, up 31% from the previous month.
Number of sets and area of online signatures in Daya Bay Area in recent weeks Source: United Alliance
On the morning of May 30, Yang Qiuying, a real estate agent in Daya Bay, told reporters over the phone, "The differentiation of projects in Huizhou is still very obvious. The hot areas are still very popular, and even some properties have quietly increased their prices, but 'worthless' properties are still encountered. Cold. More than 30 units can be sold in a week for the better ones, but less popular projects may not be able to sell one set in a week. For example, projects such as East Coast Garden and Taifeng Garden are selling very hot.”
In Yang Qiuying's view, the discounts given to homebuyers for those projects that sell well are a very important reason."East Bank Garden is close to Pingshan, and Taifeng Garden is closer to Huizhou South Station. Since the end of last year, these two properties have not stopped many activities, including special housing listings, on-site lottery purchase red envelopes, and free property fees. Wait, the amount of various activities is calculated, it can be about 100,000 yuan cheaper."
Differentiation and current developers insure prices
A few days ago, some market sources said that the first insured real estate, Jinsha Haoyi Garden, appeared in Daya Bay Area. If the house price fell, the developer promised to make up the difference.
Promotional image forwarded by the intermediary circle of friends
The reporter learned from Yang Qiuying that the Sands Haoyi Garden not only has price protection activities, but also 1.5% down payment activities.
At present, the average selling price of Jinsha Haoyi Garden is 15,500 yuan/square meter. Based on this calculation, if you buy a house with a down payment of 1.50%, taking a house of 95.69 square meters as an example, it is equivalent to only 220,000 yuan for the down payment. Enjoy the developer's insured activities.
Song Xuan told reporters through WeChat on the afternoon of May 30, "This kind of price-insured project is rare in Huizhou, but there are quite a lot of marketing methods for various projects recently, and the more common ones are discounts. , the highest down payment can be 20%, and the down payment starts from 130,000 yuan; Guanhua City Guixiang Garden has a 10% discount, and you can send 10% of the down payment, and borrow 10% of the down payment, and the minimum down payment starts from about 120,000 yuan."
Photo courtesy of the respondents of a real estate marketing campaign in Huizhou
On the one hand, the price of the project is guaranteed and discounted, and on the other hand, there are also real estate projects that have quietly withdrawn the previous house purchase benefits and announced that the price will be raised soon.
Some projects in Huizhou announced the withdrawal of preferential activities and the increase in prices. Photo courtesy of respondents
On the afternoon of May 30, Huang Tao, general manager of the project department of Guangdong Zhongyuan Real Estate, told the reporter of "Daily Economic News" through WeCha t, "In the absence of a comprehensive recovery in the market, it is normal for differentiation to occur, and the strategies adopted by different projects are different. The same. Real estates that are not well sold are discounts almost every day, in order to exchange price for volume. And the listings that shout up are likely to be related to their own staged sales performance, or to stimulate buyers in the form of price increases. field."
"At present, from the perspective of local policies, there is basically a pattern. The more relaxed the policy, the worse the overall market situation. After the introduction of the easing policy, the market will usually have a reaction cycle, and there will be no rapid reversal." Huang Tao said that on the whole, Huizhou has been greatly affected by the Shenzhen property market. In the absence of a significant recovery in the Guangzhou-Shenzhen property market, it is expected that the Huizhou property market will not see a large-scale recovery.But after June, it may be a good node, because yesterday (May 30) Shenzhen began to appear "Japanese discs" again.
For related reports on "Japanese CD-ROM", see "Shenzhen's first "Japanese CD-ROM" this year, with an average set of 23.88 million!Has the weather vane changed?》
Reporter|Chen Ronghao
