During the Dragon Boat Festival holiday, there is a high temperature again, and the demand for household air conditioners has surged.Under the trend of high-quality, healthy, and green air-conditioning consumption, Suning.com co-brands strengthen the construction of commodity supply chain, promote new products, increase subsidies, and increase services to meet new consumer demands.
During the Dragon Boat Festival, the sales of new-level energy efficiency and fresh air conditioners in Suning.com stores increased by more than 80% year-on-year.The epidemic has catalyzed consumers' high attention to health, and fresh air conditioners with health and sterilization functions have become a trend in the industry.Suning.Com takes advantage of the supply chain, quickly integrates and optimizes the channel product structure, deepens the layout of fresh air products, and deepens cooperation with brands such as Haier, Gree, Midea, TCL, Hisense, Oaks, Xiaomi, Kelon, etc. Fresh air conditioner commodity library in the price range.In this 618, Suning Tesco and brand owners have created more than 20 fresh air air conditioners, covering different price ranges from 1,999 yuan to more than 10,000 yuan, to meet the needs of different consumer groups.
In response to rigid demands such as "refrigeration", "energy saving" and "no wind feeling", Suning.com has joined hands with leading air conditioner manufacturers such as TCL to launch cost-effective products such as customized machines and dedicated machines, bringing users the ultimate cost-effective experience.
To fully undercut consumers, Suning.com has launched consumer subsidies for air conditioners, including trade-in subsidies, over-purchase subsidies, interest-free subsidies, single-product subsidies and activity subsidies.Among them, the trade-in users who buy air-conditioning products in Suning.com store channel, the maximum replacement subsidy reaches 1,000 yuan (please consult the store for detailed activities); in terms of subsidy for over-purchase, Suning.com’s air conditioner purchases over 5,000 and then 150 yuan is reduced, and cross-category over-purchase will be sent again 500 yuan cash coupons, and support the overall 24-period interest-free discount.In terms of activity subsidies, consumers who purchase home appliances such as air conditioners through Suning.com will also enjoy the quadruple subsidy of "government + bank + Suning.com + manufacturers", and participate in 999 yuan to cut big-name air conditioners and the second half price of designated air conditioners, etc. Multiple activities.
With the "double warming" of temperature and consumer demand, domestic household air conditioner sales will continue to explode.Suning.com said that it will continue to increase subsidies in the future, and will enhance the consumer experience through co-branding to launch cost-effective, new trend products, trade-in, over-purchase, and delivery within 24 hours.
