ChinaNews Service , Lishui, June 15th (Reporter Wang Title) On June 15th, the 17th Zhejiang Landscape Tourism Festival and the 16th Yunhe Terraced Fields opened. The Plough Festival kicked off at the Yunhe Terraced Field Scenic Spot in Lishui, Zhejiang.
On the same day, representatives of the cultural and tourism bureaus of various districts and cities in Zhejiang Province, and representatives of Zhejiang Provincial Tourism Industry Associations gathered here to taste the unique customs, experience the beautiful scenery of terraced fields, and discuss the development plan of the ecological industry.
Launching Ceremony.Photo courtesy of Yunhe County Culture, Radio, Television, Tourism and Sports Bureau
It is reported that the Zhejiang Landscape Tourism Festival and the Yunhe Terraced Ploughing Festival have been held for more than ten consecutive sessions, and have a certain popularity and reputation in Zhejiang Province and even China.Among them, the Zhejiang Landscape Tourism Festival is a key brand activity of the Zhejiang Provincial Department of Culture and Tourism, and an important platform to promote "Poetry and Painting Zhejiang" and enhance the popularity of Zhejiang's cultural tourism.
signing ceremony.Photo courtesy of Yunhe County Culture, Radio, Television, Tourism and Sports Bureau
The Yunhe Terraced Plough Festival is a traditional farming activity in the Meiyuan Mountains of Yunhe County, which retains traditional farming techniques and folk customs such as offering sacrifices to Shentian, ploughing cattle, sharing meat, and pairing folk songs.As a local traditional folk activity of summer planting started in season, since the beginning of the Tang Dynasty, the Kaili Festival, which is full of the charm of the farming nation, has been staged for thousands of years on this thousand layers of water.
This year's Kaili Festival, in addition to following the inherent intangible cultural heritage folk performances and farming culture experience of previous years, also organized a hundred fun experts in Zhejiang to check in Yunhe, and held terraced trails, "Intangible Cultural Heritage Four Seasons Tour", and "Hundreds of Tastes". A series of fun and meaningful activities such as "Thousand Bowls of County, Cloud and Taste" further help the terraced field scenic spot to create a national 5A-level tourist attraction.
At the opening ceremony, the Zhejiang Provincial Department of Culture and Tourism issued the sixth phase of Zhejiang tourism consumption coupons with an amount of 14 million yuan. The preferential policies were officially released, the "National Self-driving Travel Recommended Destination" was officially unveiled, and the "First Hometown of Photography in Zhejiang Province" was officially awarded, boosting confidence for the recovery and recovery of the cultural tourism industry after the epidemic.
Award ceremony.Photo courtesy of Yunhe County Culture, Radio, Television, Tourism and Sports Bureau
In addition, Yunhe County People's Government and Ant Group signed the "Zero-Carbon Scenic Spot Co-construction Strategic Cooperation Agreement" on the spot, and Yunhe Terraced Field Scenic Spot, together with Yunhe County Supply and Marketing Cooperative Ecological Agricultural Products Exhibition Center, Yunhe Paradise and other projects, signed the "Promoting Common Wealth of the People" "The strategic cooperation agreement with the theme content, to accumulate strength for the protection and development of green ecological resources.
It is worth noting that the Zhejiang Landscape Tourism Festival is also co-organized for the first time with the Yunhe Terraced Plough Festival.
In this regard, Li Zhongwei, secretary of the Communist Party of China Yunhe County Party Committee, said, "This fully reflects the care and love of the province and city for the development of Yunhe, which will surely dispel the haze of the epidemic, boost confidence in cultural tourism, and comprehensively enhance the influence of Yunhe terraced fields. and reputation brings rare opportunities.”
Rituals related to the Plough Festival.Photo courtesy of Yunhe County Culture, Radio, Television, Tourism and Sports Bureau
At the same time, Li Zhongwei also said that the county will take this event as an opportunity to fully promote the construction of camping bases, ski resorts, outdoor expansion bases and other projects, and vigorously create cultural products such as the World Terraced Field Museum and the Farming Live Museum, and strive to become a country this year. 5A-level tourist attractions.
Intangible Heritage Market.Photo courtesy of Yunhe County Culture, Radio, Television, Tourism and Sports Bureau
Xu Peng, deputy director of the Zhejiang Provincial Department of Culture and Tourism, member of the party group and first-level inspector, hopes that the Zhejiang cultural tourism industry can rely on "green water and lush mountains" to identify the runway for mutual wealth, focusing on spiritual wealth, material wealth, cultural heritage, Digital empowerment, give play to the role of cultural empowerment and tourism, promote the high-quality development of culture and tourism, accelerate the runway of cultural and tourism development, and let the people share the fruits of cultural and tourism development.(Finish)
【Editor: Zhang Ni】
