ChinaNews Service, Hangzhou, June 15th (Qian Chenfei, Ni Mingjuan, and Chen Hang) How can a leaf enrich the people?On the 15th, a seminar titled "Exploiting the brand value of Jiukeng tea and creating a demonstration area for the coordinated development of the three teas" was held at the China Tea Museum in Hangzhou.Experts and scholars gathered together to make suggestions for Hangzhou Chun'an to strengthen the tea industry.
Chun'an County is a major tea-producing county in Zhejiang, with 190,000 mu of tea gardens, accounting for more than one-third of the total area of Hangzhou tea gardens.As the origin of the national-level tea tree "Doukeng", in recent years, the local area has been deepening the refined tea industry, and constantly broadening the "enriching road".Statistics show that there are 230,000 farmers engaged in tea production in Chun'an, and the output value of tea accounts for more than 16% of the total agricultural output value.
Jiukeng tea has a long history. It originated in the Han Dynasty and became famous in the Tang Dynasty. The "Tea Classic" written by the tea saint Lu Yu has repeatedly mentioned "Muzhou Jiukeng".Jiukeng tea tree varieties have also been recognized as national first-class tea tree varieties by the National Tea Tree Quality Certification Committee, and certified that West Lake Longjing is also cultivated from Jiukeng seeds.
Luo Liewan, chief expert of the Zhejiang Provincial Department of Agriculture and Rural Affairs, believes that Jiukeng tea should strengthen cultural leadership, and culture is the core competitiveness."For example, promoting the integrated development of tea production, tea culture, tea tourism, tea leisure, and tea health preservation, building a tea tour in Chun'an area, and carrying out public tea activities such as 'International Tea Day' and 'National Tea Drinking Day'."
Chen Fuqiao, an associate researcher at the Tea Research Institute of the Chinese Academy of Agricultural Sciences, believes that brands are the "magic weapon" for future market development."It is recommended to clarify the product structure level of Jiukeng tea, create a clear brand image and values, straighten out the brand management framework of Jiukeng tea, combine the culture of Jiukeng tea to create the soul of the brand, carry out all-media digital marketing promotion, and carry out 'Jukeng tea' 'The transformation of scientific and technological research and development, and the construction of online and offline complementary sales channels."
Aiming at the protection and utilization of the history and culture of Jiukeng tea, Lu Chengyin, chief scientist of the Tea Research Institute of the Chinese Academy of Agricultural Sciences, suggested to innovate the high-quality and diversified formats of the Chun'an tea industry."For example, we will make efforts in intangible cultural heritage workshops, cultural and creative products, tea tourism, and health care to realize the organic integration of nature, humanities and tea."
In addition to culture and branding, Tu Youying, a professor at the Department of Tea Studies at Zhejiang University, believes that the advantage of Jiukeng tea lies in the variety. He analyzed data from scientific data, control experiments, sensory evaluation and other aspects, and put forward suggestions for improvement from a technical point of view.
The government has set up a platform, experts have advised, and tea companies have benefited.Yu Qianqian, general manager of Hangzhou Qiandao Lake Dou Ming Tea Co., Ltd., said, "The expert's suggestions provide ideas for the next step of the company's development. We will actively promote the research and development of new products, open up the market for young people, and make traditional Doukeng tea truly become a 'rich people'. Tea'."
Wang Chong, acting county magistrate of the People's Government of Chun'an County, said that the local area will strengthen the protection and development of Jiukeng species, tap the brand value of Jiukeng tea, refine and deepen the Jiukeng tea industry, increase the income of tea farmers, and boost common prosperity.(Finish)
