After the summer solstice, the temperature across the country continues to rise, and cold drinks are undoubtedly a popular summer drink. With the staged victory of the epidemic in Shanghai, the classic national cold drink brand representing Shanghai-Bright Dairy's Bright Cold Drink is working at full capacity to ensure supply. All production lines work day and night, and the production capacity has basically recovered to the same period of previous years, meeting the public's demand for bright cold drinks.
After 70 years of glorious years, Bright Cold Drinks has released new products one after another this summer, with continuous cross-border cooperation. Facing the dazzling array of new bright cold drinks, many citizens sighed: "Innovation is always worth looking forward to, and quality is always trustworthy."
Eye-catching new products, deep cultivation of multi-brand innovation
"I wanted to drink coffee when the epidemic was under lockdown, but I didn't expect to buy a coffee-flavored popsicle after the lockdown was lifted!" This summer, Bright's new cold drink "Yipin Coffee" was frequently liked on social platforms. "Yipin Coffee" is a new product of Bright Cold Drink's "one city, one thing" strategy. It uses the national boutique Yunnan Baoshan small-grain coffee, which is mellow and fragrant, refreshing and refreshing, satisfying the public's love for coffee and making coffee biteable.
Among the new products of Bright Cold Drinks this year, there is also a unique product - Bright Yobe Fresh Milk Ice Cream that you can chew on. This is another innovation and upgrade of Bright Cold Drinks following the great success of the launch of the "without a drop of water" Youbei fresh milk ice cream. The new product continues the unique production process of "do not add a drop of water" before, and restores the pure and simple flavor of fresh milk to the greatest extent. With pure Ube fresh milk as the core, it combines the fragrant custard flavor to bring satisfaction and happiness. The sensation reaches the tip of the tongue.
In addition, the "Bright Valley Style Ice Cream" was also launched simultaneously. There are 3 flavors in this series, using a variety of grains and adding dietary fiber to create a new concept of "national tide health care", so that cold drinks are not only cool and refreshing.
Cross-border standout, play with new fashion trends
Today, everything can be made into ice cream. Various innovative concepts have been incorporated into the category of ice cream. From Mosleyan Ice Cream to Big White Rabbit Ice Cream; from Bright Little Red Brick to New Youth Ice Cream, Bright Cold Drink has been going forward on the road of cross-border. This year, Bright Cold Drinks has joined hands with partners from different industries to play new fashion trends:
Bright Cold Drink is 7 points sweet, transforming the classic drink Yangzhi Ganlu into ice cream, with fresh and rich ingredients, to restore the pure Yangzhi Ganlu taste and taste; together with Walmart, it brings the "brick" and "wo" version of Bright Milk Bricks; together with the whole family, upgrade the classic ice bricks, and launch the stick-shaped snow ice bricks that "brick movers stand up"... Whether it is bold and eye-catching packaging color matching, or catchy popular phrases, these cross-border The product integrates classics and trends, creating a fashionable model of Guochao ice cream.
The classic does not change, the public welfare is worried about the original intention
In 1951, the bright brand came out. Just like its name, the birth of Bright Cold Drink not only brings sweet taste to the citizens, but also lights up the progress of the national industry. Today, Bright Cold Drink has become the oldest national cold drink brand in Chinese history, carrying beautiful memories from generation to generation.
In recent years, despite the rising prices of cold drinks in the market, Bright Cold Drinks has always adhered to the affordable supply of some classic products, making it the most affordable choice for citizens to prevent heatstroke and cool down. During the epidemic, Bright Cold Drinks actively carried out the supply guarantee group purchase business, and also sent condolences to the medical staff and police officers who were sticking to the front line under the high temperature. Whether it is insisting on affordable supply or being enthusiastic about public welfare, Bright Cold Drink always adheres to the original intention of the brand, making Bright Cold Drink a warmer cold drink brand.
