On June 20, the sub-brands of Chahui Lifestyle, Chahui Chacang and Chahui Life jointly held a brand launch event with the theme of "Tea Gathering Life".This event is one of the important activities during the "Tea Festival Song Yun Culture Week". In order to feel the charm of Song Yun's intangible cultural heritage, a series of themed activities such as "tea art, tea products, tea life" were carried out to explore tea culture for tea lovers. more possibilities.
Wang Jianman, Executive Vice President of China International Tea Culture Research Association and former Vice Governor of Zhejiang Province, Qian Jianmin, Vice President of China International Tea Culture Research Association, Vice President and Secretary General of China International Tea Culture Research Association, Zhejiang Provincial People's Congress Lin Jiandong, chairman of the Environmental and Resource Protection Committee, He Guanxin, chairman of Hangzhou Tea Culture Research Association and former deputy mayor of Hangzhou, Zhang Shikang, former president of the Hangzhou Tea Research Institute of the All-China Federation of Supply and Marketing Cooperatives, and deputy of the Hangzhou Tea Research Institute of the All-China Federation of Supply and Marketing Cooperatives Secretary Yang Xiufang, researcher Lu Debiao of Zhejiang Provincial Department of Agriculture and Rural Affairs, professors of Zhejiang University and famous tea experts Liu Zusheng and Hu Yueling, general manager of Hunan Baishaxi Tea Factory Co., Ltd. Liu Xinan, deputy general manager Meng Tao and other relevant leaders, experts and scholars, tea experts Representatives of the company attended the event.
During the event, the brand display of Chahui Tea Warehouse was carried out through themed promotional videos and PPT presentations, and the ceremony of hiring tea warehouse experts and consultants, the inscription display of "Chahui Tea Warehouse", the signing ceremony of strategic partners and the signature seal of the guests of the tea warehouse's first products were carried out. Box ceremony, etc.As the representative of dark tea, Baishaxi has reached a strategic cooperation intention with Chahui Group.
At the event, the organizers invited Yang Xiufang, Deputy Secretary of Hangzhou Tea Research Institute of All-China Federation of Supply and Marketing Cooperatives, Wang Jianrong, former Director of China Tea Museum, Liu Xinan, General Manager of Hunan Baishaxi Tea Factory Co., Ltd., Guangzhou 1978 Art Museum Curator Wu Zheng, Kunming Colorful Yunnan Qingfengxiang Tea Co., Ltd. General Manager Tian Jun and other guests held a roundtable forum with the theme of "Tea and Life" to discuss people's understanding of tea culture and lifestyle in the contemporary context. .
On the night of the event, Chahui Tea Warehouse launched an auction of commemorative teas and rare tea products co-branded by masters, which attracted the bidding of the guests on the spot. Two of the company's classic products were auctioned at high prices.
