American food technology company GrubMarket has announced the acquisition of Salix Fruits, the world's leading importer and exporter of fresh fruit.This is also the company's first big move to expand into South America.
Since its inception in 2014, GrubMarket has been on a mission to digitally transform the food supply chain.During this time, the company acquired several U.S. fresh fruit and vegetable companies and added more to WholesaleWare, its service software platform for wholesalers and distributors in the food industry.
The addition of Salix Fruits will bring GrubMarket a rich portfolio of fresh fruit products, including apples, lemons, fresh oranges, mandarins, pears, grapes and more.Salix Fruits works with hundreds of growers in more than 20 countries and serves more than 450 customers in more than 50 countries around the world.
"The acquisition of Salix Fruits marks our official expansion into South America, while demonstrating the rapid growth of our profitability in domestic and overseas markets. We have established strong relationships with growers and producers in most South American countries, which Enables us to become one of the largest suppliers of South American fruit in the United States,” said Minyi Xu, founder and CEO of GrubMarket.
“With this acquisition, we will leverage our e-commerce network effects and software technology capabilities to enable digital transformation on a global scale. Juan (founder) of Salix Fruits and his amazing team continue to scale the company, resulting in a strong In addition, they are a forward-thinking team with experience applying new technologies to fresh fruit producers and customers.”
Salix Fruits is led by fresh fruit industry veterans Juan González Pita and Luis Elortondo Co-founded and operated for nearly ten years.For now, the company is still jointly managed by COO Pita and CEO Alejandro Moralejo and CFO Daniel Calvo.The leadership team will also continue to manage the company's business after the acquisition.
"We are excited to join the GrubMarket team and welcome the opportunities presented by GrubMarket's robust technology platform and e-commerce supply and demand network," said Pita.
"As a global fresh fruit importer and exporter, we strive to provide our customers with quality, reliable and quality service and seek to partner with more top-notch growers. Knowing that GrubMarket shares our goals and has established We are thrilled that such a well-integrated and much-needed e-commerce and tech-enabled platform brings fresh food to so many important customers across the country. Joining GrubMarket will help us realize our shared vision. Our foray into South America to become GrubMarket We are proud of our first acquisition and look forward to participating in our ongoing plans for continued expansion in South America."
As part of GrubMarket's product portfolio, Salix Fruits will now use GrubMarket's proprietary WholesaleWare software components.
