The original title Wang Xiaofei posted an article detailing the timeline of her divorce with Big S!16 affiliated companies under his name, his ex-wife left, and his mother came back
The divorce of Wang Xiaofei and big S Xu Xiyuan is on the hot search again, ranking the top three in the entertainment list.
On May 30, Wang Xiaofei posted on Weibo detailing the timeline of her divorce with Da S. The detailed version was circulated on the Internet in the form of screenshots, causing heated discussions.
On the same day, Big S's agent responded that Xu Xiyuan was physically unable to cope with too much work, especially when her two children were young, she was taking care of them.So, she tries her best to give time to her children.The agent also revealed that after the couple got married, the household expenses were divided equally.
In June 2021, Wang Xiaofei and Da S reported a marriage change; in November, the two released a divorce statement, Da S said: "It's very calm, I hope Xiao Fei will always live better than me." Today, Da S has not been on Weibo for a long time Speaking of, the update stuck on last year.Wang Xiaofei is still active on Weibo, Douyin and other major social media platforms.
Years of marriage have come to an end, why do you re-enter the hot search?In addition to Wang Xiaofei and Da S failing to reach an agreement on basic issues such as residence and education for many years, in the eyes of many netizens, the combination of female stars and large and small capital has commercial considerations.
Mom exits, wife comes on stage
"Four young masters in the capital" was once the biggest halo of Wang Xiaofei.In fact, he was not born with a golden key.
Wang Xiaofei's mother Zhang Lan has publicly introduced her personal entrepreneurial journey many times.In the 1980s, she went to Canada and worked hard, earning $20,000 in two years.In 1991, Zhang Lan returned to China with the first pot of gold to start a business.Half a year later, she opened Alan Restaurant, a Sichuan restaurant in Beijing.Subsequently, catering enterprises such as Alan Restaurant and Alan Roast Duck Restaurant were born one after another.In 1997, Zhang Lan was already a man of the hour in Beijing's catering industry.
In 2000, Zhang Lan took an important step and established the restaurant brand South Beauty to enter the mid-to-high-end market.
Wang Xiaofei, born in 1981, went to study in France at the age of 16.After returning to China, he served as the executive director of South Beauty and studied with his mother.At that time, there was no Sichuan cuisine in mid-to-high-end restaurants, and South Beauty filled this gap.
At the same time, Zhang Lan also established the "Lan Club" named after her, which is deeply bound to the high-end positioning of South Beauty.Beijing's first Orchid Club is located in Gemini Building, Chang'an Avenue, with a business area of nearly 6,000 square meters and a total investment of 300 million yuan.According to market rumors, a crystal cup in the Lan Club costs 10,000 yuan, a chair is 180,000 yuan, and there are 1,600 precious oil paintings.
South Beauty once became a benchmark in the industry and was highly valued by the market.In 2008, South Beauty introduced CDH Investment, and Zhang Lan exchanged 10.53% of the equity for 200 million yuan in financing.When CDH Investment was introduced, Zhang Lan had signed a VAM agreement, promising to go public within the end of 2012, otherwise the shares would be repurchased at a high price.
In the same year, South Beauty became the only Chinese food service provider for the Beijing Olympic Games, providing catering services for 8 Olympic competition venues.For a time, South Beauty was in the limelight, and Wang Xiaofei became the so-called "Four Young Masters in the Capital".
At the end of 2010, Wang Xiaofei and Da S got engaged and held their wedding in Sanya, Hainan in March of the following year. Later, he took over the CEO position of South Beauty Restaurant Group from his mother and concurrently served as the chairman of Helin Land.The combination of stars and capital has shown unparalleled popularity, and the popularity of South Beauty has greatly increased.
In 2012, the performance of the domestic catering market was sluggish.At that time, Hunan Eqing, a well-known catering company listed on the A-share market, could not escape huge losses.
South Beauty's attempts to list A-shares and H-shares failed.According to the gambling agreement, Zhang Lan needs to pay 400 million yuan for a one-time repurchase of 10.53% of the shares held by CDH Investments.In order to ease the financial pressure, Zhang Lan introduced a new investment institution CVC.But Zhang Lan revealed, "When CVC acquired South Beauty, it only invested 90 million yuan, and the rest came from bank loans, and the pledge of the loan was South Beauty's equity."
In the end, Zhang Lan lost her right to speak in South Beauty. In 2015, the original board members including Zhang Lan withdrew from South Beauty, and the myth of catering came to an end.In this regard, Wang Xiaofei once posted on Weibo saying, "The gambling that has been reported all the time is out of nothing", and said that her mother "is just tired and wants to take a break and have a quiet life for a few days."
Wang Xiaofei gradually walked to the front of the stage.During her marriage with Big S, Wang Xiaofei's entrepreneurial fields ranged from tea, real estate to hotels. Big S has also become one of the marketing highlights.
In 2013, Wang Xiaofei established Herunlin (Beijing) Food Co., Ltd. The main product is Herunlin's private tea balance seven flavors, and the promotion and selling point is a new complex (mixed) tea drink selected and endorsed by the "Beauty King" Da S.The company has applied for the registration of the "S Tea" and "Tea S" trademarks.
Wang Xiaofei also targets real estate.In 2015, Wang Xiaofei established Beijing Hezun Real Estate Co., Ltd. and served as the chairman. The trademarks such as "S Hotel" and "Xu Xu Hotel" registered around the big S became the confidence for Wang Xiaofei to enter the real estate market.In 2017, Wang Xiaofei spent 350 million yuan to open the S Hotel. Photos of big S, sons and daughters are placed in every corner of the hotel, and the happy family is firmly established.
Ex-wife leaves, mother returns
Da S's personal IP is very helpful to Wang Xiaofei's entrepreneurship.After the divorce, the two have no business relationship.
According to Tianyancha, at present, Wang Xiaofei has 16 affiliated companies, 13 of which are still in operation, covering catering, technology, film and television and other fields.Among them, there are 2 enterprises in which Wang Xiaofei is the legal representative, namely Guangdong Jiufen Information Technology Co., Ltd. and Shanghai Zhenxi Cultural Communication Development Center.
Wang Xiaofei's interaction with her mother gradually increased.In June 2020, Zhang Lan, who has been silent for a long time, revealed that the new entrepreneurial project Shitongda, which mainly focuses on the catering supply chain, integrates supply-side resources, and operates in the S2B2C business model.
Wang Xiaofei serves as the chairman of Beijing Shitongda Technology Development Co., Ltd. and holds about 64% of Shitongda through Beijing Fitland Decoration Design Co., Ltd.A reporter from Times Weekly learned that Shitongda's brands include Yue'er Tang and Ma Liuji.Among them, Ma Liu Ji is a new national Sichuan cuisine brand founded by the original South Beauty team.
Under the epidemic, catering companies have been greatly affected.Ma Liu Ke is also caught in bankruptcy rumors.On May 16, Wang Xiaofei posted on Weibo, saying, "I never said that I couldn't hold it, closed something similar, and I couldn't shed tears. It's a joke."
Celebrities bring their own traffic, and traffic brings wealth.Wang Xiaofei entered Douyin to increase corporate exposure.
At present, Ma Liu Ji has opened several branches in Beijing, Shanghai and Chengdu.Zhang Lan and Wang Xiaofei made frequent appearances in live broadcasts to promote the Ma Liuji brand with the help of short video platforms.
On October 24, 2020, Ma Liuji WeChat official account released the first tweet, and at the end of the article, Zhang Lan’s Douyin account was recommended.This is Zhang Lan's first attempt at Douyin live broadcast.On December 15 of the same year, the first short video released by Zhang Lan's Douyin account specifically mentioned "Guomao MLJ (Ma Liu Ji)".
At present, Wang Xiaofei has 1.865 million followers on Douyin, Zhang Lan has 1.875 million followers on Douyin, and Ma Liuji has more than 630,000 Douyin followers.The Ma Liu Ji Douyin account promotes pre-packaged foods such as Ma Liu Ji Hot and Sour Noodles and boneless chicken feet in the live broadcast room.Ma Liuji Hot and Sour Noodles, priced at 39.9 yuan, have sold nearly 280,000 copies.
