The end of live streaming is knowledge and dissemination
Zhang Tiankan
Recently, the live broadcast scene of New Oriental's famous teachers "bringing goods in both Chinese and English" quickly became popular all over the Internet.On June 10, Dong Yuhui, an English teacher who claimed to have taught 500,000 students in 8 years, added an English introduction to Wuchang Rice in the live broadcast room of Oriental Selection, and started a bilingual delivery mode.Moreover, the data shows that on June 11, the live broadcast of Dongfang Selection was 18 hours and 17 minutes, and the estimated sales reached 19.9217 million yuan, an increase of 40 times compared with the beginning of the broadcast, and the highest number of online users was 88,600.
After the road to education and training was cut off, the training school switched to live broadcasting, which also means that the transformation was successful, at least the initial results.To some extent, such a transformation means that the end of live streaming is the interpretation and dissemination of knowledge, and of course values, ideals, and inspiration.Live broadcasts bring goods to consumers to buy goods, first of all, it depends on whether they are what consumers need and whether they are cost-effective.However, when the training school switched to live streaming, it brought some fresh experiences to the audience.The audience in the live broadcast room can also learn English when they buy things. Some people know that the "original cut" of the steak is Original Cutting while watching the steak promotion.This increases the added value of the commodity to a certain extent.
Knowledge dissemination is related to the commodity itself. If the commodity is books, teaching materials and educational content, marketing and commodities can be seamlessly connected in knowledge and culture.For example, in the case of "DK Museum Encyclopedia", the person who brought the goods said: A high-quality family should have this book on the children's bookshelf - "DK Museum Encyclopedia".The good thing about it is that it follows the laws of nature.The book started out with rocks, and in these rocks, there are the same elements as our human body.70% of our body is water, and H2O and H come from the big bang; for example, the rice and noodles we eat are essentially carbon, and carbon comes from nuclear fusion inside stars; for example, we have iron in our body, which can be taken out. Make a 7cm nail.Therefore, from this perspective, we are no different from rocks, no different from flowers, trees, birds and beasts.Therefore, people have the phenomenon of pro-nature...
For other commodities, bringing goods can also achieve the purpose of knowledge and dissemination.For example, selling soybeans with goods, originating from China, and then spreading to the world; from domestic soybean varieties, and then introducing soybeans from specific origins, such as the composition and nutrition of soybeans in the black land of Northeast China; from the types of soybean products, let’s talk about soybeans The nutritional effect of rich plant protein on people, as well as the tricarboxylic acid cycle of protein, fat and carbohydrates, etc., there is no doubt that it can completely stimulate the enthusiasm of the audience for shopping in the live broadcast room and buy on the spot.
The higher realm of live streaming is to talk about ideals, ambitions, and change fate, which happens to be the strengths of educational institutions.For example, some teachers have said some beautiful words and golden sentences in class, such as: "When you memorize words, Alaskan cod is jumping out of the water; when you do math, the seagulls in the South Pacific are skimming the coast; , the night sky of the Earth's Arctic Circle is colorful." This can be said in class, but can it be said when bringing goods?Be flexible, of course you can change it.From Du Fu to Su Dongpo, from Nietzsche to Socrates, Hegel, from Shakespeare's sonnets, to the poems of lakeside poets and Crescent poets, it is all possible.As long as it is not rigid, you can enter the content of the goods through associations, connections, and even through the method and content of "Feng Ya Song Fu Bi Xing", so that people feel that they are not only buying goods, but also knowledge, culture, spirit and values.
Carrying goods like this requires the person carrying the goods to make a comprehensive and meticulous desk, the ability to integrate, and the ability to play on the spot.This is the advantage of teachers with teaching positions, years of teaching and many years of teaching experience.It is precisely because of the combination of such advantages in the delivery of goods that the transformation of New Oriental is getting better and better.This also explains what payment for knowledge is from another perspective.
Bringing goods through live broadcasts is not just a compliment of the goods by Mrs. Wang, but also the interpretation and dissemination of knowledge and culture, as well as the declaration of values.This kind of delivery also shows that time changes, and when the environment and rules change, only by adapting quickly and effectively to the environment can we survive and survive better.
【Editor: Wang Yu】
